|
“Macintosh’s Other Designers,” Byte, Aug. 1984; Young, 202, 208–214; “Apple Launches% B% p. ~8 t$ r7 T8 e9 w
a Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.
, p" Z6 y1 S3 {5 D, X: K3 jTexaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld,1 ^4 m. y0 h; a1 ^, K+ C
Mike Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242.
( Q( @- R0 t! V, Y8 ^1 h
, D. j5 A& q. }( a% hCHAPTER 11: THE REALITY DISTORTION FIELD
$ N. e5 Z& m5 n3 a8 G4 @+ NInterviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce* i# S: G8 N$ @& _# r9 [: J; r2 {$ z
Horn, Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have. a8 g8 A# ?( y! \. s$ z
variations. See Hertzfeld, 24, 68, 161.
+ e1 J; K$ K9 A0 ?
* N i2 Z5 w/ `" f. rCHAPTER 12: THE DESIGN
5 s% o: \: [# @: M" N$ R* _A Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi
) l2 t5 e3 P1 d3 O+ [' v; GColeman. Steve Jobs in conversation with Charles Hampden-Turner, International Design
) r3 G5 `& R" n) YConference in Aspen, June 15, 1983. (The design conference audiotapes are stored at the
9 u5 o% U% t7 N m1 S7 ^8 ]4 ^Aspen Institute. I want to thank Deborah Murphy for finding them.)
) E ?" k4 t$ ^1 U( {9 ELike a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve* C' E! p" n1 k) t7 ^2 p: F
Jobs. “The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68;/ N# r! i; C8 B1 D
Sculley, 157; Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30;
* N/ p N; X& E; X1 O( i0 QJobs, Stanford commencement address; email from Susan Kare; Susan Kare, “World Class
+ m6 v' c. u" y' }% h. cCities,” in Hertzfeld, 165; Laurence Zuckerman, “The Designer Who Made the Mac3 Y' V! Q" T2 c; R, r# }
Smile,” New York Times, Aug. 26, 1996; Susan Kare interview, Sept. 8, 2000, Stanford$ P. Q- q9 l+ N, h% a: V$ r+ {
University Library, Special Collections; Levy, Insanely Great, 156; Hartmut Esslinger, A
) X' o; J. t- xFine Line (Jossey-Bass, 2009), 7–9; David Einstein, “Where Success Is by Design,” San
K5 K$ B8 s, z3 i; Q* DFrancisco Chronicle, Oct. 6, 1995; Sheff.
# w& W; F* D6 o5 i8 Q) H7 l) P9 _/ z1 L1 j
CHAPTER 13: BUILDING THE MAC3 t- `2 Q8 ^4 T' X% U: r+ g
Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld,8 J, G7 ?/ x+ u V( p
71–73; Wall Street Journal advertisement, Aug. 24, 1981." C2 [0 F( k# b q! h ^1 f D
End-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs,
7 u2 X; U8 {- C& B$ o& Xthe iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch
- b9 C% w6 t: r9 l/ l9 N4 G4 N(Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982( G+ b& }9 b" M
(courtesy of Mike Murray).5 e8 G5 }! B' F$ j; R3 f
Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The
0 \. _& W9 h3 ]% S- tComputer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,” Time, Jan. 3, 1983;
7 F9 c( m, |8 v% W1 O9 J% EMoritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,”
$ Z. h% d& l# D k: cFortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.
9 Q& C6 V u6 F$ X- JLet’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur
' |5 Z$ }' C X$ J y/ D) [& TRock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76,
; m7 v" I) X% d! d" p135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview,: V+ Q/ w& t- s/ `& ~. [
Sept. 8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple
: X c$ p3 P4 f, j0 Z ]$ TComputer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
6 V* Y- x2 y3 }! M: A
% G& A P2 W" D" M* {CHAPTER 14: ENTER SCULLEY
( Q9 `- w% M* ?. ]$ @7 }/ q8 v& {4 v) v7 k8 D v6 k1 B
7 W- e, M6 { T" N! o" G
! z! T* T$ K6 c- C! Z
4 ~8 x4 u4 M. L6 ^6 _, m9 N1 s$ L" Q5 n+ W
. i% H* Z- _! V% C$ a; u7 ?
6 l4 a: N- D% l/ H( ?
F8 m1 `3 S7 I( _) N; N
, |# y+ }4 g: w: T$ z
The Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–- Y! {! w; L0 J; z
75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff,$ n( a& V( L+ r+ A, K- ?8 \) B
Mar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.
, u% }8 E8 Q3 `" N/ YThe Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley,3 G! e- ~$ j' |7 m; ^$ h7 J+ z
127–130, 154–155, 168, 179; Hertzfeld, 195.9 Q; [5 e9 `1 f4 A! W* [' n
7 \* u' }- a. g, kCHAPTER 15: THE LAUNCH+ a( z. G I: B* N4 T* Z/ ]
Real Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales
( ~9 w" V- ]4 g7 wconference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” Business Week,% L* N/ B' \2 j3 U
Oct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,) k/ O: P6 S# }2 D! @/ O
327–328.
7 ?2 Q8 Y3 F2 fThe “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill/ }+ W2 O, h6 m, Q. P: {2 |- l5 p
Campbell, Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004;
0 t6 f3 h$ ]) m6 e9 e1 @+ j" ULinzmayer, 109–114; Sculley, 176.; l" G" h+ g* l& F$ c
Publicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,”
! c# ~$ f2 `* a# KNewsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.9 J- o8 r( \. f% ]
January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of
3 S/ J8 Y8 ^) C, {- P$ wJan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William/ f7 J# n* i/ |' m% h
Hawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989." C3 k0 Y0 v) w
1 Q; D; O8 E1 F$ \) h/ nCHAPTER 16: GATES AND JOBS
: P- q) P6 O ?2 Z! fThe Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn.' e( [& Y1 K0 j3 `; Q) u
Hertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of8 O; v$ a, a2 Q) e) K& n$ s
the Nerds, PBS, part 3; Rusty Weston, “Partners and Adversaries,” MacWeek, Mar. 14,: n& U6 L5 @) @
1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All
5 l& }5 V" i4 ~2 T v1 x8 _; |9 e9 UThings Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve
& S m* X2 q) J5 W' [1 I& p4 X3 T$ \Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?”
) m* j1 J" O# s4 i2 bNewsweek, Aug. 18, 1997.7 `7 O/ d- t7 O& n( x
The Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193;/ r6 O1 o) S5 K/ H
Michael Schrage, “IBM Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph
9 r7 A% L8 w1 l2 y% G3 v: xof the Nerds, PBS, part 3.
- y9 [" F- {0 w
]: U. I# I5 g8 ?: ~$ JCHAPTER 17: ICARUS9 J' _5 H% k3 J0 J/ n% t
Flying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld,1 |' {$ w1 e% y% m% U! a/ v) o
Alain Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock,/ e# D+ v' ^8 a5 `& f6 |1 Y+ ?
John Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George
& a- w( ~3 n/ w8 N( @Gendron and Bo Burlingham, “Entrepreneur of the Decade,” Inc., Apr. 1, 1989.$ j F, Z, e7 r9 S, \
Falling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman,' m+ { X7 g# P/ y- d1 c0 G1 ?
Andrea Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192;) q, v2 S# e$ D4 i/ ~5 P: e7 T
Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233;
8 J7 a* x( s4 }6 v" e( h4 j/ _% hFelix Kessler, “Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.
# m* F. p- s+ A. C! x vThirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman,
^' c* N% m7 t/ s4 M m* V! t( nElizabeth Holmes, Steve Wozniak, Don Valentine. Sheff. . k+ |% Q6 U4 _ {1 {7 d3 ?8 k" B
9 K2 P/ D1 _4 t, C, a- O1 z
/ A3 N) t3 \% a+ A7 J1 U( ?$ R9 o
+ S8 ~0 z1 _, o1 v0 T2 r; C
8 ]$ B2 t# b0 @9 }' ]: K. d7 ?$ V, Y: \& E. n2 J# w4 ~; x! m
1 R9 f* C: u9 M+ F7 n; E
* s+ T( P) O# [+ r& h$ Y) W
* Y9 `3 s+ @, H: r. \
1 R4 z9 c* c; iExodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253,3 O/ h5 y) N. H$ t7 V
263–264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head,( g9 i( c9 P. g6 s: t0 h9 s$ R! J
Jobs, Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985. f" n/ a+ w0 N* h5 j3 `
Showdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike# _* \5 j( p K1 h/ Y" a
Murray. Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242,
3 E2 s' c9 \- x/ u/ S254–255; Mike Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients,0 i+ y8 |. Q% i. _
Mar. 7, 1985 (courtesy of Mike Murray).# F# K& }- |- l
Plotting a Coup: Interviews with Steve Jobs, John Sculley. Rose, 266–275; Sculley, ix–
4 ~2 N7 B' @/ t; Ax, 245–246; Young, 388–396; Elliot, 112.
" `' L# d, N/ m, v) O+ A2 n( ^# bSeven Days in May: Interviews with Jean-Louis Gassée, Steve Jobs, Bill Campbell, Al; A4 J# |. p5 [6 _$ @- y+ k' C4 t
Eisenstat, John Sculley, Mike Murray, Mike Markkula, Debi Coleman. Bro Uttal, “Behind
5 a1 K0 @" f% o3 m" nthe Fall of Steve Jobs,” Fortune, Aug. 5, 1985; Sculley, 249–260; Rose, 275–290; Young,
" u. O) v* g# \# r, r/ l396–404.
; p! q; J5 B' f# V1 mLike a Rolling Stone: Interviews with Mike Murray, Mike Markkula, Steve Jobs, John
" S, G `& F/ w% T2 T1 H; RSculley, Bob Metcalfe, George Riley, Andy Hertzfeld, Tina Redse, Mike Merin, Al- E6 i$ ^- X; x/ P# U" n; {6 `
Eisenstat, Arthur Rock. Tina Redse email to Steve Jobs, July 20, 2010; “No Job for Jobs,”0 o0 m1 v! j* m( A
AP, July 26, 1985; “Jobs Talks about His Rise and Fall,” Newsweek, Sept. 30, 1985;( L- X1 I$ r. {% \. z
Hertzfeld, 269–271; Young, 387, 403–405; Young and Simon, 116; Rose, 288–292;
+ ]% W, `: c# R- u; tSculley, 242–245, 286–287; letter from Al Eisenstat to Arthur Hartman, July 23, 1985. T6 {/ f- m( }
(courtesy of Al Eisenstat).
0 y0 x- x! `, U
$ t, i2 b" e5 HCHAPTER 18: NeXT `' X6 P1 X! ~1 l
The Pirates Abandon Ship: Interviews with Dan’l Lewin, Steve Jobs, Bill Campbell,
, Q+ [5 y0 F7 q# e q$ P2 cArthur Rock, Mike Markkula, John Sculley, Andrea Cunningham, Joanna Hoffman.$ S# w- _$ W) _
Patricia Bellew Gray and Michael Miller, “Apple Chairman Jobs Resigns,” Wall Street
7 p+ c2 i) i8 l- [' @Journal, Sept. 18, 1985; Gerald Lubenow and Michael Rogers, “Jobs Talks about His Rise/ P$ M1 y6 f7 Z2 |; C0 |7 P
and Fall,” Newsweek, Sept. 30, 1985; Bro Uttal, “The Adventures of Steve Jobs,” Fortune,
6 @$ r1 A6 _. g6 A g$ a% ^Oct. 14, 1985; Susan Kerr, “Jobs Resigns,” Computer Systems News, Sept. 23, 1985;
, k4 B9 I0 F$ n7 h4 ?6 |+ i“Shaken to the Very Core,” Time, Sept. 30, 1985; John Eckhouse, “Apple Board Fuming at
- m5 e* R5 p/ z P9 USteve Jobs,” San Francisco Chronicle, Sept. 17, 1985; Hertzfeld, 132–133; Sculley, 313–
, E+ V/ }! \) ^& `* f317; Young, 415–416; Young and Simon, 127; Rose, 307–319; Stross, 73; Deutschman, 36;4 N4 b4 e1 i9 @! m" _
Complaint for Breaches of Fiduciary Obligations, Apple Computer v. Steven P. Jobs and# I) L+ o) f5 w7 U
Richard A. Page, Superior Court of California, Santa Clara County, Sept. 23, 1985; Patricia5 }" Y' c$ {. ]
Bellew Gray, “Jobs Asserts Apple Undermined Efforts to Settle Dispute,” Wall Street6 |( Y" z. L5 T) T" M! j" f
Journal, Sept. 25, 1985.$ {; a, M, @" Y0 n8 a9 |
To Be on Your Own: Interviews with Arthur Rock, Susan Kare, Steve Jobs, Al Eisenstat.8 C& w( f+ a& G$ f4 ~* ]
“Logo for Jobs’ New Firm,” San Francisco Chronicle, June 19, 1986; Phil Patton, “Steve
! p/ G$ T- B) ]Jobs: Out for Revenge,” New York Times, Aug. 6, 1989; Paul Rand, NeXT Logo
5 ]( C0 R. S- kpresentation, 1985; Doug Evans and Allan Pottasch, video interview with Steve Jobs on: \- t1 z2 ]3 Y0 S* s% L8 g
Paul Rand, 1993; Steve Jobs to Al Eisenstat, Nov. 4, 1985; Eisenstat to Jobs, Nov. 8, 1985;3 p1 k2 P+ s: i& J
Agreement between Apple Computer Inc. and Steven P. Jobs, and Request for Dismissal of+ a/ C( H3 l( t8 S
Lawsuit without Prejudice, filed in the Superior Court of California, Santa Clara County,# R9 K1 H+ I8 s; m4 C
Jan. 17, 1986; Deutschman, 47, 43; Stross, 76, 118–120, 245; Kunkel, 58–63; “Can He Do
' |/ `+ Q. }: a8 I/ r! d3 G2 C; y( C4 S7 {2 m* E4 j8 T( [
$ }0 K) i# i2 \3 _$ W9 i
# ]5 ~( x6 q' f1 O/ P4 k* j
- N: W6 _1 ?# S6 m7 t; h! E& m1 C! ~1 u
& e; D5 w3 n/ p7 g
7 F0 f9 o f/ ~
. n' n( ~, J6 j* c% \7 S0 \! ^. M; |7 p/ {, C: x5 M p" a
It Again?” Business Week, Oct. 24, 1988; Joe Nocera, “The Second Coming of Steve Jobs,”
9 \- D0 X4 H2 O8 Y5 \ x XEsquire, Dec. 1986, reprinted in Good Guys and Bad Guys (Portfolio, 2008), 49; Brenton
5 ]5 F9 @ O$ B# [Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989.
0 C! n) |4 V- p- C/ y: O2 fThe Computer: Interviews with Mitch Kapor, Michael Hawley, Steve Jobs. Peter
$ R1 V$ B' A2 i9 _, `6 `1 \Denning and Karen Frenkle, “A Conversation with Steve Jobs,” Communications of the: `) a, v2 }9 L. p2 w
Association for Computer Machinery, Apr. 1, 1989; John Eckhouse, “Steve Jobs Shows Off
9 X! R+ D5 l: E/ o6 ~! _+ o& u/ }Ultra-Robotic Assembly Line,” San Francisco Chronicle, June 13, 1989; Stross, 122–125;
[: ~1 b! _* {Deutschman, 60–63; Young, 425; Katie Hafner, “Can He Do It Again?” Business Week,
* H& s9 c' L+ KOct. 24, 1988; The Entrepreneurs, PBS, Nov. 5, 1986, directed by John Nathan.
. P2 g- u" I/ w$ [6 xPerot to the Rescue: Stross, 102–112; “Perot and Jobs,” Newsweek, Feb. 9, 1987;
1 H0 R- W# m# v( g. R" B9 E3 ]: YAndrew Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Katie
( @+ A3 W+ f( z+ F! C0 M6 X$ \# gHafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Pat Steger, “A Gem of an4 p3 I3 }, Z0 I, E7 U- t
Evening with King Juan Carlos,” San Francisco Chronicle, Oct. 5, 1987; David Remnick,
' ~6 ?$ j, f+ ]“How a Texas Playboy Became a Billionaire,” Washington Post, May 20, 1987., R7 T& S" q/ a/ f: `9 O, R
Gates and NeXT: Interviews with Bill Gates, Adele Goldberg, Steve Jobs. Brit Hume,
/ v r& U3 j0 I“Steve Jobs Pulls Ahead,” Washington Post, Oct. 31, 1988; Brent Schlender, “How Steve/ l o- b# _+ K
Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Stross, 14; Linzmayer, 209; “William
/ l3 d5 @3 u4 a) v) PGates Talks,” Washington Post, Dec. 30, 1990; Katie Hafner, “Can He Do It Again?”
8 X e0 H' c- i7 F' D. PBusiness Week, Oct. 24, 1988; John Thompson, “Gates, Jobs Swap Barbs,” Computer
! P$ q9 s7 [, l! g/ p$ Q, s& T; hSystem News, Nov. 27, 1989.
+ |+ H) }; E3 {4 I- z! ^3 g" sIBM: Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989;; J1 b& U( ~; V) I. r4 ^
Phil Patton, “Out for Revenge,” New York Times, Aug. 6, 1989; Stross, 140–142;
' {5 v- p8 M+ m1 C ?Deutschman, 133.
p6 m7 Q) y0 |& L3 P5 x% NThe Launch, October 1988: Stross, 166–186; Wes Smith, “Jobs Has Returned,” Chicago$ L/ A( H/ J2 ^) o3 J8 K
Tribune, Nov. 13, 1988; Andrew Pollack, “NeXT Produces a Gala,” New York Times, Oct.- E% f9 L5 S& c
10, 1988; Brenton Schlender, “Next Project,” Wall Street Journal, Oct. 13, 1988; Katie
) M0 R8 s- C) Q2 B9 X* W5 Y& D. hHafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Deutschman, 128; “Steve$ R9 {, ?0 l) k- Y/ S
Jobs Comes Back,” Newsweek, Oct. 24, 1988; “The NeXT Generation,” San Jose Mercury
2 Y% l/ q5 |% m+ Q/ r: [% l5 i9 eNews, Oct. 10, 1988.
0 s% |2 @/ k& Q* P7 t# r
I2 Q$ m. g* F( x: p1 bCHAPTER 19: PIXAR
7 g9 a- o, [4 E" I- zLucasfilm’s Computer Division: Interviews with Ed Catmull, Alvy Ray Smith, Steve5 n" m7 U7 y( T# s+ c% l
Jobs, Pam Kerwin, Michael Eisner. Price, 71–74, 89–101; Paik, 53–57, 226; Young and
6 x2 H; b. i" L$ c8 DSimon, 169; Deutschman, 115.
7 N' x0 [( J1 V2 b* a- D1 @Animation: Interviews with John Lasseter, Steve Jobs. Paik, 28–44; Price, 45–56.# d) M Z1 K5 x/ e4 X: Y
Tin Toy: Interviews with Pam Kerwin, Alvy Ray Smith, John Lasseter, Ed Catmull, Steve. W A5 a/ i8 d$ ?
Jobs, Jeffrey Katzenberg, Michael Eisner, Andy Grove. Steve Jobs email to Albert Yu, Sept.
K. F" b9 ?6 i( V) E, Y9 S0 C( \23, 1995; Albert Yu to Steve Jobs, Sept. 25, 1995; Steve Jobs to Andy Grove, Sept. 25,
5 x. }" a6 {0 d6 N5 M$ v4 K" c1995; Andy Grove to Steve Jobs, Sept. 26, 1995; Steve Jobs to Andy Grove, Oct. 1, 1995;8 y+ y; M: k" s$ n
Price, 104–114; Young and Simon, 166.: M( J3 x0 U( Y" P. P: V2 Q
" T* h5 r# G- q% V- `CHAPTER 20: A REGULAR GUY
3 e5 H) F6 J \7 K7 M- x
( y6 d! t- l" w# w5 G
3 T! k% s& | W& i* ?
8 @7 o% `- |9 q9 ? _* q6 c. x6 r7 w% x/ Z9 B
* @7 N* y3 t! m+ y' V8 R3 M8 F
" ~- E6 ]8 C" U/ C2 C; K' r- r4 t* F. F% q
. b2 [# h" A* ]# t$ `( U5 F8 y! ]; \7 l
Joan Baez: Interviews with Joan Baez, Steve Jobs, Joanna Hoffman, Debi Coleman,: M; S+ q4 _, G6 r* @, o2 x
Andy Hertzfeld. Joan Baez, And a Voice to Sing With (Summit, 1989), 144, 380.( Y4 j4 _" W2 }0 c* D" ]
Finding Joanne and Mona: Interviews with Steve Jobs, Mona Simpson.7 t2 i4 ]/ c8 P$ S* h+ }2 U" ]
The Lost Father: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Ken
* s2 u6 O. Z* J0 pAuletta, Nick Pileggi.
2 n' a% F8 s0 h0 SLisa: Interviews with Chrisann Brennan, Avie Tevanian, Joanna Hoffman, Andy7 U) y8 ]$ B6 |2 d3 T0 Y
Hertzfeld. Lisa Brennan-Jobs, “Confessions of a Lapsed Vegetarian,” Southwest Review, n8 p+ |, `9 u* Z6 d* h2 q# s8 O
2008; Young, 224; Deutschman, 76.+ ?& M# h3 Z$ x; K- X3 t0 ]( ]1 o/ A
The Romantic: Interviews with Jennifer Egan, Tina Redse, Steve Jobs, Andy Hertzfeld,
" ~2 l G& ^% e! e2 Z4 \Joanna Hoffman. Deutschman, 73, 138. Mona Simpson’s A Regular Guy is a novel loosely
/ Y( c) n( u, o3 g$ n4 }( Zbased on the relationship between Jobs, Lisa and Chrisann Brennan, and Tina Redse, who7 I4 y$ J& |% U }& e) E
is the basis for the character named Olivia.
2 \: M- n7 u6 M4 L; P
# o/ p4 `/ g% `% F ^ K5 W4 {CHAPTER 21: FAMILY MAN
6 Y3 d- _' M; [# VLaurene Powell: Interviews with Laurene Powell, Steve Jobs, Kathryn Smith, Avie
- a s* p5 o4 f. g* b" M& H0 \Tevanian, Andy Hertzfeld, Marjorie Powell Barden.
% d5 @" u' F/ Z9 Q8 zThe Wedding, March 18, 1991: Interviews with Steve Jobs, Laurene Powell, Andy5 J2 e7 R" \: E9 }6 R% \& P: V% h
Hertzfeld, Joanna Hoffman, Avie Tevanian, Mona Simpson. Simpson, A Regular Guy, 357.
4 A7 M4 l0 n9 @$ j4 s$ n( dA Family Home: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld. David
6 k/ c4 X2 Q# \8 GWeinstein, “Taking Whimsy Seriously,” San Francisco Chronicle, Sept. 13, 2003; Gary
$ h, F, {/ R) R- eWolfe, “Steve Jobs,” Wired, Feb. 1996; “Former Apple Designer Charged with Harassing
8 |6 t# c- [5 Z& USteve Jobs,” AP, June 8, 1993.& F& Z. c$ ~3 j+ r4 w; e
Lisa Moves In: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Andy' _7 Q( B6 }0 F. k; G
Hertzfeld. Lisa Brennan-Jobs, “Driving Jane,” Harvard Advocate, Spring 1999; Simpson,$ |" k$ r% r8 Q2 B9 G9 r
A Regular Guy, 251; email from Chrisann Brennan, Jan. 19, 2011; Bill Workman, “Palo
0 h0 p4 }$ s3 u$ {Alto High School’s Student Scoop,” San Francisco Chronicle, Mar. 16, 1996; Lisa( v+ k$ b. I1 T6 } ~5 H' L
Brennan-Jobs, “Waterloo,” Massachusetts Review, Spring 2006; Deutschman, 258;3 R& X$ J) I ?+ A1 G5 [
Chrisann Brennan website, chrysanthemum.com; Steve Lohr, “Creating Jobs,” New York
4 q* Z, M* ]1 q' {2 j9 Z% qTimes, Jan. 12, 1997.6 k; w4 h- o3 o5 _$ A
Children: Interviews with Steve Jobs, Laurene Powell.
* r/ s: n9 W* u6 ]8 L1 {. Q6 w" a
CHAPTER 22: TOY STORY
2 Q# {. |6 }7 r) S: R! O8 ` ]: _Jeffrey Katzenberg: Interviews with John Lasseter, Ed Catmull, Jeffrey Katzenberg, Alvy
5 N% K9 H8 `5 }0 i0 ^: O0 FRay Smith, Steve Jobs. Price, 84–85, 119–124; Paik, 71, 90; Robert Murphy, “John Cooley
. W$ v4 y) o' t) yLooks at Pixar’s Creative Process,” Silicon Prairie News, Oct. 6, 2010.) S8 W: B1 P. v8 |' T2 O
Cut! Interviews with Steve Jobs, Jeffrey Katzenberg, Ed Catmull, Larry Ellison. Paik,/ h& K/ }+ k- r7 c4 w, ~6 A8 I, q
90; Deutschman, 194–198; “Toy Story: The Inside Buzz,” Entertainment Weekly, Dec. 8,% D" q0 W, ]3 L0 j8 n; V; p( }* x
1995.: H: E2 Z4 W5 l% Q; \0 C' Y
To Infinity! Interviews with Steve Jobs, Michael Eisner. Janet Maslin, “There’s a New+ x ^' o, u& I% \& m: w
Toy in the House. Uh-Oh,” New York Times, Nov. 22, 1995; “A Conversation with Steve2 p: Z4 K }& W7 j4 s6 U
Jobs and John Lasseter,” Charlie Rose, PBS, Oct. 30, 1996; John Markoff, “Apple
1 s' t8 v) o0 {' yComputer Co-Founder Strikes Gold,” New York Times, Nov. 30, 1995.
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CHAPTER 23: THE SECOND COMING
0 x9 r J1 k9 MThings Fall Apart: Interview with Jean-Louis Gassée. Bart Ziegler, “Industry Has Next
/ I0 x2 r9 b: R1 x5 u# Z5 g; rto No Patience with Jobs’ NeXT,” AP, Aug. 19, 1990; Stross, 226–228; Gary Wolf, “The
) x8 A9 l, o1 C' \, RNext Insanely Great Thing,” Wired, Feb. 1996; Anthony Perkins, “Jobs’ Story,” Red1 `- Q e6 q8 W; z/ ~0 [
Herring, Jan. 1, 1996.
6 e' U" u$ a- e' zApple Falling: Interviews with Steve Jobs, John Sculley, Larry Ellison. Sculley, 248,- q$ B1 Y( P# s# D+ v6 ~6 s
273; Deutschman, 236; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997;* g7 U0 }6 ^7 Z
Amelio, 190 and preface to the hardback edition; Young and Simon, 213–214; Linzmayer,
! c8 [/ W+ U8 T! X/ W273–279; Guy Kawasaki, “Steve Jobs to Return as Apple CEO,” Macworld, Nov. 1, 1994.9 ^1 ?& |. _+ v; O; y4 u
Slouching toward Cupertino: Interviews with Jon Rubinstein, Steve Jobs, Larry Ellison," i5 S8 S% P6 g o% h0 Q; G ~* J
Avie Tevanian, Fred Anderson, Larry Tesler, Bill Gates, John Lasseter. John Markoff,/ D7 u9 |/ C ~8 \: z! j/ X
“Why Apple Sees Next as a Match Made in Heaven,” New York Times, Dec. 23, 1996;
2 r f7 }3 M/ ^# F$ KSteve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Rajiv Chandrasekaran, “Steve
) W, _" R7 k' g1 i8 c' ^& S9 _Jobs Returning to Apple,” Washington Post, Dec. 21, 1996; Louise Kehoe, “Apple’s
8 f5 Q% \" @( Q+ ?) }" F/ iProdigal Son Returns,” Financial Times, Dec. 23, 1996; Amelio, 189–201, 238; Carlton,
: |5 ?& O! g9 i3 i! F1 |$ L409; Linzmayer, 277; Deutschman, 240.( f* x) V* E2 m
+ I' |: M: ^; bCHAPTER 24: THE RESTORATION1 c' V+ Y- B q# H: t# j
Hovering Backstage: Interviews with Steve Jobs, Avie Tevanian, Jon Rubinstein, Ed4 o1 t# ]9 Y0 F
Woolard, Larry Ellison, Fred Anderson, email from Gina Smith. Sheff; Brent Schlender,
4 A) d/ m' V A+ w5 V7 X“Something’s Rotten in Cupertino,” Fortune, Mar. 3, 1997; Dan Gillmore, “Apple’s
9 m; Q3 d0 z! z: CProspects Better Than Its CEO’s Speech,” San Jose Mercury News, Jan. 13, 1997; Carlton,
! }% G9 ?# G6 [. w/ W% i1 s414–416, 425; Malone, 531; Deutschman, 241–245; Amelio, 219, 238–247, 261;
8 y3 q6 Q% y- D! G' oLinzmayer, 201; Kaitlin Quistgaard, “Apple Spins Off Newton,” Wired.com, May 22, 1997;
n( s' N: a4 K0 R# Y% [Louise Kehoe, “Doubts Grow about Leadership at Apple,” Financial Times, Feb. 25, 1997;8 g% J$ B( W# |; N- H1 X! U
Dan Gillmore, “Ellison Mulls Apple Bid,” San Jose Mercury News, Mar. 27, 1997;
# T3 {( ?, z& g [! F: t KLawrence Fischer, “Oracle Seeks Public Views on Possible Bid for Apple,” New York
$ w/ K4 [6 \0 I6 X4 X& p' g4 q( HTimes, Mar. 28, 1997; Mike Barnicle, “Roadkill on the Info Highway,” Boston Globe, Aug.
+ p& g& V& M/ W+ q$ Q5, 1997.
" A# n( n8 ~- X. [% [9 H% RExit, Pursued by a Bear: Interviews with Ed Woolard, Steve Jobs, Mike Markkula, Steve
. k+ J4 w+ t$ O$ XWozniak, Fred Anderson, Larry Ellison, Bill Campbell. Privately printed family memoir by
, i# N# V3 d+ B0 IEd Woolard (courtesy of Woolard); Amelio, 247, 261, 267; Gary Wolf, “The World; ~: m0 l9 k7 \& u, Q( G
According to Woz,” Wired, Sept. 1998; Peter Burrows and Ronald Grover, “Steve Jobs’
C! j+ A0 g% [# FMagic Kingdom,” Business Week, Feb. 6, 2006; Peter Elkind, “The Trouble with Steve
1 T1 s) k+ b! ^+ HJobs,” Fortune, Mar. 5, 2008; Arthur Levitt, Take on the Street (Pantheon, 2002), 204–206.
T4 a4 K) Y4 m. B6 b7 P5 xMacworld Boston, August 1997: Steve Jobs, Macworld Boston speech, Aug. 6, 1997.
7 U p9 k& L6 O/ a& b; i9 M0 \/ rThe Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth,# t( a9 l5 Q" r) ?# }: V4 p8 V# u
“Steve’s Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?” Newsweek, Aug. 18,8 ^& u- ^! t7 M' a
1997. Jobs’s cell phone call with Gates was reported by Time photographer Diana Walker,2 Q# C- c0 v `0 _, e0 G" F( e m
who shot the picture of him crouching onstage that appeared on the Time cover and in the+ g) |. z, v4 a+ p
photo section of this book.
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. i* P7 k4 u# }CHAPTER 25: THINK DIFFERENT
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Here’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman
2 E: r7 {3 x# ?2 |$ iPearlstine. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs) ]. E9 |; Z4 V& j: D8 U( H
in a Box,” New York, June 17, 2007.! ?; A g1 C; k
iCEO: Interviews with Steve Jobs, Fred Anderson. Video of Sept. 1997 staff meeting% \5 X3 n6 w9 `7 Q5 a4 X% C
(courtesy of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,” New York Times,6 Z* X& p! H3 v& ?' F
Oct. 10, 1997; Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec.
5 c6 k, w$ i5 o4 [. L8 B12, 1997; Carlton, 437.# C( R) w" X5 w
Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak,0 e, f( o9 x i, ?& }
“How We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–247, 255; Bill Gates,
]/ H5 A* C U, s5 F“Licensing of Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate, “How4 n7 `8 J+ A1 v. g) }
Jobs Killed Mac Clone Makers,” San Francisco Chronicle, Sept. 6, 1997.4 Q; K* `! u2 O
Product Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs.
4 D; L0 P1 S0 D0 Y/ fDeutschman, 248; Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept.% b* U1 R2 h8 @$ I
1997 staff meeting.& w$ R& T4 w7 J: P( ^! G3 d
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CHAPTER 26: DESIGN PRINCIPLES# e# ^2 Z$ V" z% @+ Q
Jony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of/ ~" u! S- y3 Q
Invention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?”, K/ f _2 F; o. F* a
Business Week, Sept. 25, 2006; “Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000;8 m. O7 I( g9 _) I6 H2 o
Rob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander
L# t! v3 _# f0 O2 J6 w) OKahney, “Design According to Ive,” Wired.com, June 25, 2003.
6 a. Y+ n/ a0 g1 U7 ~ B" hInside the Studio: Interview with Jony Ive. U.S. Patent and Trademark Office, online
! X/ ?1 c: \6 R; j6 G+ |$ rdatabase, patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,”( T1 p4 [) P& x! {( E
Cult of Mac, July 22, 2009; Harry McCracken, “Patents of Steve Jobs,” Technologizer.com,
" s# y7 G. Q% q5 [May 28, 2009.2 X2 k* b$ Y- X D, t) y, P, z+ ^& q, b
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CHAPTER 27: THE iMAC8 L0 P, l0 R9 S5 F
Back to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve
4 J/ O4 ~! }# ?! K9 ^6 [Jobs, Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the$ K+ H7 S" f) j
iMac,” Mac Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business
; C Z+ a3 q5 [0 l, B# G' Q- FWeek, Sept. 25, 2006; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander
. Z& L) h }- h% x1 B/ a5 ^$ y% dKahney, “The Man Who Named the iMac and Wrote Think Different,” Cult of Mac, Nov. 3,
' w; ?: K2 B7 K4 o' L2009; Levy, The Perfect Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”
8 b9 H. O J7 V% E9 f9 \+ LTime, Oct. 18, 1999.
4 l9 \- ?# w# z. X& x7 qThe Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon9 K1 n: N( Z( n! C6 _
Rubinstein. Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz,, O3 p9 a5 p! p/ F* ]* E- ]$ W
“Resurgence of an American Icon,” Forbes, Apr. 14, 2000; Levy, The Perfect Thing, 95.
" }$ \1 H$ x: C4 M- B# F- M0 P+ p! [6 O- l8 |. n( w
CHAPTER 28: CEO
1 o" Q. T9 p1 f5 b) V7 P s9 ITim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes,6 x) I$ [ ]& m
Steve, You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim
! A+ M; z4 p& l4 ZCook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius 1 B% q! V& O0 Z* M+ d1 N/ f
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behind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,”
1 M& Y+ l# k8 o6 L& T! wWall Street Journal, Oct. 16, 2006.
# J2 p; |. a" Z( o/ zMock Turtlenecks and Teamwork: Interviews with Steve Jobs, James Vincent, Jony Ive,
. m- Y" \+ \0 @3 @4 {Lee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,” Time, Oct.
! }6 N, M, P; }# }16, 2005; Leander Kahney, “How Apple Got Everything Right by Doing Everything
0 s0 v+ v- {+ Z) P/ S, G; [+ fWrong,” Wired, Mar. 18, 2008. b: i H2 x& F, o3 N4 A! {
From iCEO to CEO: Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple
: u! @ z, w2 x2 ^1 U6 Eproxy statement, Mar. 12, 2001.% s$ c& `5 J2 k; y
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CHAPTER 29: APPLE STORES$ m8 ] Z8 j$ R: T9 g
The Customer Experience: Interviews with Steve Jobs, Ron Johnson. Jerry Useem,# [0 g+ R( b0 A _# |1 W. B
“America’s Best Retailer,” Fortune, Mar. 19, 2007; Gary Allen, “Apple Stores,” Y3 a! i. }0 a1 I2 i# w Q, x
ifoAppleStore.com.
/ P. P5 B7 I* T+ K7 |. }# v7 l$ FThe Prototype: Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler,4 T$ B* L! g0 [) j; k+ M7 Y
Larry Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards, “Sorry, Steve . . . ,”
~& S5 o u, ?& a+ |Business Week, May 21, 2001.
6 V. ~# T- @+ _% G8 W3 R% LWood, Stone, Steel, Glass: Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office,
5 R4 r6 Z/ E. BD478999, Aug. 26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen, “About Me,”1 s: y7 \" [# z3 v Q9 P
ifoapplestore.com.
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CHAPTER 30: THE DIGITAL HUB( ]% S; l* x0 p: h2 P4 @. ^' i6 R
Connecting the Dots: Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs,
3 w. S! I+ d3 Z5 q" uMacworld keynote address, Jan. 9, 2001.
. `$ _4 `* u& _: W9 l6 JFireWire: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs,
" `( [4 Y, g5 d& RMacworld keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,” Time, Jan.
% K. J* B- ]4 i6 o8 j! M4 _2 S14, 2002; Mike Evangelist, “Steve Jobs, the Genuine Article,” Writer’s Block Live, Oct. 7,
% P0 A& |! u+ E1 h% L7 V2005; Farhad Manjoo, “Invincible Apple,” Fast Company, July 1, 2010; email from Phil
8 u' g. x+ {, W U RSchiller.: y4 S1 F, ]8 @/ c! K
iTunes: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent( G% |- H" w' e' ~
Schlender, “How Big Can Apple Get,” Fortune, Feb. 21, 2005; Bill Kincaid, “The True5 X+ Q( X; i0 j9 l
Story of SoundJam,” http://panic.com/extras/audionstory/popup-sjstory.html; Levy, The& k) O& m+ D0 i
Perfect Thing, 49–60; Knopper, 167; Lev Grossman, “How Apple Does It,” Time, Oct. 17,7 b+ ]) V! Y1 c# w0 W, e
2005; Markoff, xix.
! b6 n# t9 A/ {$ m0 i& {The iPod: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve
1 ?0 v/ i* |- H3 i7 @% l4 v. l' dJobs, iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10," C( V, @2 Y+ z& J
2000, and June 4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,” IEEE Spectrum,( F7 C) H9 A8 F6 d: E' ~! D
Sept. 2008; Leander Kahney, “Inside Look at Birth of the iPod,” Wired, July 21, 2004; Tom1 K& T1 u9 a$ n# X; H. x" {% `& X4 @
Hormby and Dan Knight, “History of the iPod,” Low End Mac, Oct. 14, 2005.8 z7 {/ e* f# G
That’s It! Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve
; X* |0 _. h6 n. I9 i5 b) LJobs. Levy, The Perfect Thing, 17, 59–60; Knopper, 169; Leander Kahney, “Straight Dope
8 z% w+ z2 m7 H8 v1 e; ?7 F1 Yon the IPod’s Birth,” Wired, Oct. 17, 2006. 4 s. ~, J$ W7 d x
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