|
“Macintosh’s Other Designers,” Byte, Aug. 1984; Young, 202, 208–214; “Apple Launches
9 @7 {: z2 S9 p- n# o; g# c3 za Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.
! F4 G8 D' V- K6 _/ [7 tTexaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld,+ R; R1 Y& l0 H( I% r9 _, I0 c
Mike Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242./ W* p3 c0 n7 C" T2 k( O
' a$ w1 d& x& v: p/ J: G2 Q
CHAPTER 11: THE REALITY DISTORTION FIELD6 p. w0 [" W8 Y3 y7 N' ^$ D
Interviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce! g& w( s3 g+ `. D
Horn, Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have
+ K' U6 L. A. `9 Xvariations. See Hertzfeld, 24, 68, 161.3 P4 v' |8 [8 i0 R4 E k7 m) [
/ J% y, B V& W: _CHAPTER 12: THE DESIGN
* v! W8 y6 U2 r- @A Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi
* E- b$ Q' z# I, T1 C+ j7 z( Z* t* O! tColeman. Steve Jobs in conversation with Charles Hampden-Turner, International Design
& z* r& L/ s2 f G8 c! W/ A4 bConference in Aspen, June 15, 1983. (The design conference audiotapes are stored at the0 d: ?, e, o- A' |2 c
Aspen Institute. I want to thank Deborah Murphy for finding them.)7 b% H) F- \# g/ Y
Like a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve8 b+ p1 l% R7 v4 ^3 a. G
Jobs. “The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68;0 M5 s7 I! w( F- u9 f
Sculley, 157; Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30;8 t6 t% w7 l: ~* D
Jobs, Stanford commencement address; email from Susan Kare; Susan Kare, “World Class( U, i7 U8 j- S" I& d. b
Cities,” in Hertzfeld, 165; Laurence Zuckerman, “The Designer Who Made the Mac
! t; f4 [8 `0 w' w9 xSmile,” New York Times, Aug. 26, 1996; Susan Kare interview, Sept. 8, 2000, Stanford/ W: v% N4 ^' M. h3 X( J! p
University Library, Special Collections; Levy, Insanely Great, 156; Hartmut Esslinger, A" q: X& z2 N& V* v5 W, y: Y0 W
Fine Line (Jossey-Bass, 2009), 7–9; David Einstein, “Where Success Is by Design,” San: f1 m: ~ f" m# H, {
Francisco Chronicle, Oct. 6, 1995; Sheff.
6 h/ Q$ _4 Y4 J0 _" s2 X7 n% l9 g2 D) t" d
CHAPTER 13: BUILDING THE MAC) A. o5 \, g6 `9 Q
Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld,6 `* h' P8 c' C4 o
71–73; Wall Street Journal advertisement, Aug. 24, 1981.
" |, Y! W4 o2 F3 MEnd-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs,* ~* o0 }; p6 t
the iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch
9 z: M3 {9 l0 r(Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982
. z0 L- {/ @4 S4 d, x$ k(courtesy of Mike Murray).
' X, y# i& Q4 F7 d; I2 IMachines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The
8 x0 c' A$ o# i0 a- mComputer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,” Time, Jan. 3, 1983;3 Z& W4 D$ b4 \7 y, ?9 Q
Moritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,”( c! B, s% V' v( K" [+ D
Fortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.3 n" d/ [; D8 b7 @/ A" }5 ~
Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur
0 ^6 j/ U- q, E: x! Q% [Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76,% u" O, k$ ^& O9 M. ?. d
135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview,
- g3 r+ z* K* L/ b, w+ m) SSept. 8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple
% d5 e; `7 q) G+ E0 VComputer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.; c. k* _( t. u, F& C' Q. J
6 b6 `: C7 ?6 [6 g) {4 C: a
CHAPTER 14: ENTER SCULLEY
7 r! g* @# |5 S/ U/ U3 j
1 F4 k1 b) A+ R, Z$ L# F9 }+ q# v( _) l, I7 c4 s8 j
& v5 H6 t) y4 ]+ u, ]* l
+ {$ y: D) A1 W$ Y& a) }! @
% ~, n- ]$ B- t. U5 z Q! x
' B9 i+ }. t$ ]. C
- O* L! m2 e" u) t( S- u _) y7 {3 J7 Y$ h" f' x, [0 d: Q
. y9 z: f7 d9 P* d9 _" sThe Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–
% `/ G2 y% Z6 x$ x# C75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff,
% ?* G/ r( {6 O7 ]' K+ m9 d: jMar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.
4 v/ D0 }9 G" g2 `The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley,
* v6 m" c @0 r4 _. B127–130, 154–155, 168, 179; Hertzfeld, 195.
5 n9 o& X7 C1 o- ?; I3 L% w" u
CHAPTER 15: THE LAUNCH
/ n1 ]8 ]# {, D6 ]$ A9 WReal Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales
9 B9 d% {. X$ S+ M! O; f7 ~conference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” Business Week,
2 [& O7 h i, HOct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,% n! L, d b9 a; n: Z6 ]" B3 M
327–328.
8 C% [' k* j- H) N# w/ g/ pThe “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill2 T& w7 X3 x* \0 }$ M4 g7 H
Campbell, Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004;+ b6 Q( A, O) o" q3 K7 } w
Linzmayer, 109–114; Sculley, 176.
; S* p+ `4 T' A1 RPublicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,”% E) C1 X* s" t4 W
Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.
" ^; [) W3 d2 HJanuary 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of
6 ?3 x- ^ R9 U$ Q! t( EJan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William& L/ J7 B5 N# ?8 h% G
Hawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989." h3 W% { t$ [2 n
/ A3 f3 D, c" v% r% C; Z" TCHAPTER 16: GATES AND JOBS
& ?! D- O8 m. P' B A2 |9 wThe Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn.
9 m! P+ x! y7 A5 d% f% o" lHertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of6 O& t% j& v k
the Nerds, PBS, part 3; Rusty Weston, “Partners and Adversaries,” MacWeek, Mar. 14,
- I6 M' J# l9 a! x0 f1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All. e( A! E% ~! V
Things Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve
. M0 I0 K O( |: O9 t! wJobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?”# ] y( o4 S4 @' `# N" r
Newsweek, Aug. 18, 1997.
0 ?' U: I6 N- `The Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193;( Y1 P' w \* o) f0 ]; ?/ G
Michael Schrage, “IBM Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph" M; P3 y) U# D* C0 C
of the Nerds, PBS, part 3.2 R7 m7 v# j8 q$ u
- u5 I- \2 k+ N6 B) G
CHAPTER 17: ICARUS
6 s9 t" h _; d, c2 K8 Q/ R: n1 QFlying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld,
: b p9 h: ^$ C& Y' eAlain Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock,+ ?9 G% m* p1 E4 q3 c5 F$ A
John Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George
! t. I, e2 ?+ v5 E) l5 w& Y1 RGendron and Bo Burlingham, “Entrepreneur of the Decade,” Inc., Apr. 1, 1989.; K9 \& n) n0 f6 X* K/ r7 {
Falling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman," u: K1 F+ E/ h5 p4 K7 f# @% g
Andrea Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192;
. t+ H" J% _0 A( U3 P! I! \Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233;& d N W' z/ t$ [
Felix Kessler, “Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.; q8 v* ?- _2 V3 ?
Thirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman,
! I, ]+ @5 i9 G0 C8 z1 Y4 }, R# JElizabeth Holmes, Steve Wozniak, Don Valentine. Sheff.
( C1 g; H: I5 N7 a7 P% ~, b
2 f% z' v' ^% x5 `2 I9 b
: e5 ^& D. I/ x3 ?. ]
J% Z) G# R) i7 ^0 D# q
; M& V, X5 Q( r" z x
) B- n, Q$ P( q% ?) u& i
" t: l, [, s, I; V) O5 e+ V4 Q5 S/ G& o4 e9 _
" e: Y# R$ F$ e: X# v# U6 H
* ]- S: m( w3 @& Y8 }
Exodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253," N$ B' \/ |* a0 \+ _, [9 F' `
263–264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head,
( D9 r- h( M; cJobs, Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985." q: o, c; S D7 O8 a i
Showdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike
7 s* B) V, G1 y- O+ [; |# Q/ | EMurray. Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242," ?0 m) i& Q/ R: f& e
254–255; Mike Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients, @3 d) o+ A9 B- k4 h9 x
Mar. 7, 1985 (courtesy of Mike Murray).
9 w8 D# \1 n* o8 H8 YPlotting a Coup: Interviews with Steve Jobs, John Sculley. Rose, 266–275; Sculley, ix–8 f: X, M k3 x1 }; U
x, 245–246; Young, 388–396; Elliot, 112.
* e* ^+ y$ q- o9 k' TSeven Days in May: Interviews with Jean-Louis Gassée, Steve Jobs, Bill Campbell, Al
6 K, \ O# Q/ F8 j( w/ WEisenstat, John Sculley, Mike Murray, Mike Markkula, Debi Coleman. Bro Uttal, “Behind
8 l# h% A5 w0 u" D4 V/ N* n0 {the Fall of Steve Jobs,” Fortune, Aug. 5, 1985; Sculley, 249–260; Rose, 275–290; Young,: ?2 [' i" U/ v0 a6 d
396–404.
$ V' [& c: ^9 h& |1 t+ RLike a Rolling Stone: Interviews with Mike Murray, Mike Markkula, Steve Jobs, John
/ }- n; e$ d+ |/ d9 fSculley, Bob Metcalfe, George Riley, Andy Hertzfeld, Tina Redse, Mike Merin, Al) O& V$ z6 D6 S J. v4 X2 [
Eisenstat, Arthur Rock. Tina Redse email to Steve Jobs, July 20, 2010; “No Job for Jobs,”5 \6 E+ n9 h3 N3 x4 E; j
AP, July 26, 1985; “Jobs Talks about His Rise and Fall,” Newsweek, Sept. 30, 1985;0 U4 B7 `, x5 @' ^" k, N; u
Hertzfeld, 269–271; Young, 387, 403–405; Young and Simon, 116; Rose, 288–292;
7 |& m, T* q* j/ I8 v$ OSculley, 242–245, 286–287; letter from Al Eisenstat to Arthur Hartman, July 23, 1985+ m. H5 M7 `6 A, L4 _. ^- C* t. X5 g
(courtesy of Al Eisenstat).. U' q$ R, D. R% H
$ M p$ O0 ?" k6 }. V( o
CHAPTER 18: NeXT% C# T" o( h& O
The Pirates Abandon Ship: Interviews with Dan’l Lewin, Steve Jobs, Bill Campbell,
' D5 B# k7 @3 ]1 S: X$ a# `Arthur Rock, Mike Markkula, John Sculley, Andrea Cunningham, Joanna Hoffman.
, E. E. V4 Q/ @7 N$ |Patricia Bellew Gray and Michael Miller, “Apple Chairman Jobs Resigns,” Wall Street
, w- f/ O) V3 S$ AJournal, Sept. 18, 1985; Gerald Lubenow and Michael Rogers, “Jobs Talks about His Rise) t2 P3 C2 A5 a+ k$ c. ]& \
and Fall,” Newsweek, Sept. 30, 1985; Bro Uttal, “The Adventures of Steve Jobs,” Fortune,3 d4 j0 N# G) |" A4 E
Oct. 14, 1985; Susan Kerr, “Jobs Resigns,” Computer Systems News, Sept. 23, 1985;
c4 w# \2 N; C. A" M. t8 d( @“Shaken to the Very Core,” Time, Sept. 30, 1985; John Eckhouse, “Apple Board Fuming at
% V2 H3 \6 R& z+ XSteve Jobs,” San Francisco Chronicle, Sept. 17, 1985; Hertzfeld, 132–133; Sculley, 313–
}+ T9 D: _6 ?) P, d$ }* N317; Young, 415–416; Young and Simon, 127; Rose, 307–319; Stross, 73; Deutschman, 36;3 \! r; o( T: X1 T3 q
Complaint for Breaches of Fiduciary Obligations, Apple Computer v. Steven P. Jobs and
' ^( u1 @% A3 ^Richard A. Page, Superior Court of California, Santa Clara County, Sept. 23, 1985; Patricia" P- ?; @. H ~: E) E3 h
Bellew Gray, “Jobs Asserts Apple Undermined Efforts to Settle Dispute,” Wall Street
) v9 J, K9 v* jJournal, Sept. 25, 1985.. X$ F0 ?) S* p- z$ A, `" D
To Be on Your Own: Interviews with Arthur Rock, Susan Kare, Steve Jobs, Al Eisenstat.
& @7 j/ w$ ?: l“Logo for Jobs’ New Firm,” San Francisco Chronicle, June 19, 1986; Phil Patton, “Steve) F2 z5 u7 [0 u& M) f* |+ @
Jobs: Out for Revenge,” New York Times, Aug. 6, 1989; Paul Rand, NeXT Logo7 v6 @) I1 ^# v/ |
presentation, 1985; Doug Evans and Allan Pottasch, video interview with Steve Jobs on
v, i/ u% ^/ q" c- GPaul Rand, 1993; Steve Jobs to Al Eisenstat, Nov. 4, 1985; Eisenstat to Jobs, Nov. 8, 1985;
9 [. ]! |( a2 e5 C# ZAgreement between Apple Computer Inc. and Steven P. Jobs, and Request for Dismissal of% N% c4 \' p4 Q2 q0 ~8 a
Lawsuit without Prejudice, filed in the Superior Court of California, Santa Clara County,
O8 f, z8 m# S4 @$ B# d! cJan. 17, 1986; Deutschman, 47, 43; Stross, 76, 118–120, 245; Kunkel, 58–63; “Can He Do
# {5 C1 o5 p9 F8 K7 O. g* T3 f0 y4 ^- O
) ?( f6 ~2 l8 m, m6 W$ \% i- T
7 }7 n. }- s4 ]4 \. g* u- w& |# E* Q4 S
0 r! |( p F( M! q/ }
. {6 X! K. j& c4 \
5 G0 P5 U8 W5 H# w, w
C; a3 E7 o- {3 {0 G; ~
! [" b1 k) A9 i, aIt Again?” Business Week, Oct. 24, 1988; Joe Nocera, “The Second Coming of Steve Jobs,”
( H' L3 O% ~9 t0 u4 E+ xEsquire, Dec. 1986, reprinted in Good Guys and Bad Guys (Portfolio, 2008), 49; Brenton
7 ]# T# x5 G% i; hSchlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989./ N- D: _+ {8 H7 D- a5 l
The Computer: Interviews with Mitch Kapor, Michael Hawley, Steve Jobs. Peter& ?- C: P- G5 J5 y% s
Denning and Karen Frenkle, “A Conversation with Steve Jobs,” Communications of the
! B; X& r1 _1 [. O' M) LAssociation for Computer Machinery, Apr. 1, 1989; John Eckhouse, “Steve Jobs Shows Off0 v( T: C; @, A, R' R
Ultra-Robotic Assembly Line,” San Francisco Chronicle, June 13, 1989; Stross, 122–125;* O# L7 U% D3 k* E1 {
Deutschman, 60–63; Young, 425; Katie Hafner, “Can He Do It Again?” Business Week,
/ k6 O4 k1 S0 C' ]Oct. 24, 1988; The Entrepreneurs, PBS, Nov. 5, 1986, directed by John Nathan.
/ S& e; B. R9 ^7 XPerot to the Rescue: Stross, 102–112; “Perot and Jobs,” Newsweek, Feb. 9, 1987;! }& ^) }: w1 |9 g. C
Andrew Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Katie! T3 p8 C4 g4 N) o7 }7 _& B& _% n' R$ Q
Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Pat Steger, “A Gem of an
$ y: S4 b1 ~2 U, mEvening with King Juan Carlos,” San Francisco Chronicle, Oct. 5, 1987; David Remnick,
% o* c( z. ^4 g* ]5 o“How a Texas Playboy Became a Billionaire,” Washington Post, May 20, 1987.
& h7 T* C4 B% s- {( E) FGates and NeXT: Interviews with Bill Gates, Adele Goldberg, Steve Jobs. Brit Hume,
) F0 ]0 y# w7 f. r8 R1 f3 f- U“Steve Jobs Pulls Ahead,” Washington Post, Oct. 31, 1988; Brent Schlender, “How Steve
- e+ K+ C6 b+ v- k% T) YJobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Stross, 14; Linzmayer, 209; “William
8 _5 ]0 X7 h0 m" B2 `1 R. ?Gates Talks,” Washington Post, Dec. 30, 1990; Katie Hafner, “Can He Do It Again?” }- g- |% ^! Q
Business Week, Oct. 24, 1988; John Thompson, “Gates, Jobs Swap Barbs,” Computer) c& O) {3 |$ k2 m/ c. G+ Y3 K( y
System News, Nov. 27, 1989.) V2 I2 V8 t2 F0 c) i8 L
IBM: Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989;3 I1 \1 i8 z: A6 Q7 I1 p
Phil Patton, “Out for Revenge,” New York Times, Aug. 6, 1989; Stross, 140–142;/ v4 C. F4 h9 B8 w7 @1 b* {/ T& V# k2 F
Deutschman, 133.9 }% Y+ ]/ g& ~/ z; L: {
The Launch, October 1988: Stross, 166–186; Wes Smith, “Jobs Has Returned,” Chicago* B% k5 m; Y( N1 l, [# A
Tribune, Nov. 13, 1988; Andrew Pollack, “NeXT Produces a Gala,” New York Times, Oct.+ v! ~5 v: _0 |0 a; y( F1 o
10, 1988; Brenton Schlender, “Next Project,” Wall Street Journal, Oct. 13, 1988; Katie
% s) V. D! m" ]3 IHafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Deutschman, 128; “Steve
5 t2 x1 c# X; O2 F& SJobs Comes Back,” Newsweek, Oct. 24, 1988; “The NeXT Generation,” San Jose Mercury5 D, q# Q% k3 O7 U
News, Oct. 10, 1988.
) |! j, V9 i* h! V/ t
( D: ]! j6 R+ J6 O+ K3 }1 GCHAPTER 19: PIXAR
6 Q, a' }, ]( \3 X" z% OLucasfilm’s Computer Division: Interviews with Ed Catmull, Alvy Ray Smith, Steve: b; ^0 ?- W$ x9 y7 G" E
Jobs, Pam Kerwin, Michael Eisner. Price, 71–74, 89–101; Paik, 53–57, 226; Young and
0 `, J$ E0 A+ a$ KSimon, 169; Deutschman, 115.4 m* d2 q: y- C% q' |* X/ f
Animation: Interviews with John Lasseter, Steve Jobs. Paik, 28–44; Price, 45–56.' b( m7 {1 q4 o P
Tin Toy: Interviews with Pam Kerwin, Alvy Ray Smith, John Lasseter, Ed Catmull, Steve
& `: @' Y& d+ j7 H0 ~1 LJobs, Jeffrey Katzenberg, Michael Eisner, Andy Grove. Steve Jobs email to Albert Yu, Sept.3 P+ f, k- ?$ \8 t1 m
23, 1995; Albert Yu to Steve Jobs, Sept. 25, 1995; Steve Jobs to Andy Grove, Sept. 25,
! A( g# c8 E, _( _1995; Andy Grove to Steve Jobs, Sept. 26, 1995; Steve Jobs to Andy Grove, Oct. 1, 1995;. o! q0 N& T! Z9 L: r
Price, 104–114; Young and Simon, 166., T ~& B( f% u8 q3 q
5 d# R1 i" U B0 K4 W" r! s# }CHAPTER 20: A REGULAR GUY
+ O+ J! W: t5 Q8 ^* x
5 Z8 b$ P% q# F7 w8 k3 l J5 s n6 z' i6 M1 E
& I' N2 l3 z, |4 ^+ n, h
5 x% A2 j* Z3 t3 s
# w6 o9 @8 G2 ~$ S. \
& Q7 h' c0 B$ e! K5 k: d8 h: P
7 `! m& p$ D. }! x! X
; ?/ E2 _- j4 D0 @4 ~; n3 g1 \
6 v F# k2 E$ ]6 ^) u) K( IJoan Baez: Interviews with Joan Baez, Steve Jobs, Joanna Hoffman, Debi Coleman,
3 O2 \5 h H- WAndy Hertzfeld. Joan Baez, And a Voice to Sing With (Summit, 1989), 144, 380.) k( X" z( M9 @2 x
Finding Joanne and Mona: Interviews with Steve Jobs, Mona Simpson.
$ S+ Q! b4 K! M6 E+ gThe Lost Father: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Ken" U/ u; e" W9 s, Z
Auletta, Nick Pileggi.
; b5 {, I2 f: c9 o* ZLisa: Interviews with Chrisann Brennan, Avie Tevanian, Joanna Hoffman, Andy. |/ B) a# y+ ]
Hertzfeld. Lisa Brennan-Jobs, “Confessions of a Lapsed Vegetarian,” Southwest Review,: [4 S. A# B) j0 A9 ?2 m
2008; Young, 224; Deutschman, 76.
' k0 ^8 i8 P' c9 A5 yThe Romantic: Interviews with Jennifer Egan, Tina Redse, Steve Jobs, Andy Hertzfeld,
% D+ |/ G! L7 eJoanna Hoffman. Deutschman, 73, 138. Mona Simpson’s A Regular Guy is a novel loosely( A1 p9 j5 h3 n* E5 M7 j9 B
based on the relationship between Jobs, Lisa and Chrisann Brennan, and Tina Redse, who1 x3 b- e4 X/ h/ b. f1 Q
is the basis for the character named Olivia.# T- l! K" g% ]2 A
7 J4 F# z' \, i" G; N- R: C" [CHAPTER 21: FAMILY MAN. e$ o' L$ l9 y( `. N' @3 @1 S( G
Laurene Powell: Interviews with Laurene Powell, Steve Jobs, Kathryn Smith, Avie! a% I. e& U7 P9 L5 V2 O+ G
Tevanian, Andy Hertzfeld, Marjorie Powell Barden.( |! E! X! z8 [" h7 z: v( w1 d
The Wedding, March 18, 1991: Interviews with Steve Jobs, Laurene Powell, Andy
! M2 C( Q: N' y2 a4 ?6 l jHertzfeld, Joanna Hoffman, Avie Tevanian, Mona Simpson. Simpson, A Regular Guy, 357.
: O8 K/ S9 _/ f# x# O1 W4 KA Family Home: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld. David
0 t I: n" z8 o. ^5 b) C- NWeinstein, “Taking Whimsy Seriously,” San Francisco Chronicle, Sept. 13, 2003; Gary
" J. o2 O$ S, c- j0 k. `; S& i# bWolfe, “Steve Jobs,” Wired, Feb. 1996; “Former Apple Designer Charged with Harassing4 y: Z" D4 M" C% Z
Steve Jobs,” AP, June 8, 1993.0 C$ n: B, Z% [6 o
Lisa Moves In: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Andy- F: i8 j% t+ b' }' K& f
Hertzfeld. Lisa Brennan-Jobs, “Driving Jane,” Harvard Advocate, Spring 1999; Simpson,
( q4 v; q* Y- T* A3 U# y2 gA Regular Guy, 251; email from Chrisann Brennan, Jan. 19, 2011; Bill Workman, “Palo
& ~* y$ n# e4 f' v0 [Alto High School’s Student Scoop,” San Francisco Chronicle, Mar. 16, 1996; Lisa
+ z- D7 D) b: O( l: W4 fBrennan-Jobs, “Waterloo,” Massachusetts Review, Spring 2006; Deutschman, 258;. X, f+ q1 k( Y8 ` Z
Chrisann Brennan website, chrysanthemum.com; Steve Lohr, “Creating Jobs,” New York0 M. W6 p% w) l, e, G. j
Times, Jan. 12, 1997.
/ P8 C$ h- P1 }- O' b9 HChildren: Interviews with Steve Jobs, Laurene Powell.$ W; f- m5 N7 p- j6 r& S1 D
/ ~: j3 @3 F. j9 Z& \8 B& `CHAPTER 22: TOY STORY
3 `* h- s+ O# b" A3 c, xJeffrey Katzenberg: Interviews with John Lasseter, Ed Catmull, Jeffrey Katzenberg, Alvy% D. |1 k* ^- Z2 M- {
Ray Smith, Steve Jobs. Price, 84–85, 119–124; Paik, 71, 90; Robert Murphy, “John Cooley
: t4 o+ R5 o8 T+ l5 \Looks at Pixar’s Creative Process,” Silicon Prairie News, Oct. 6, 2010.
0 w4 v# l# Q0 }! HCut! Interviews with Steve Jobs, Jeffrey Katzenberg, Ed Catmull, Larry Ellison. Paik,- P" `8 Y2 E5 _, u0 L- ~
90; Deutschman, 194–198; “Toy Story: The Inside Buzz,” Entertainment Weekly, Dec. 8,. {, y1 N& z- K
1995.( P7 ^0 k* p c- V9 L3 `/ k4 T- w
To Infinity! Interviews with Steve Jobs, Michael Eisner. Janet Maslin, “There’s a New# V& O: O9 u: _5 H
Toy in the House. Uh-Oh,” New York Times, Nov. 22, 1995; “A Conversation with Steve; b. t! O. K$ y# ?7 \
Jobs and John Lasseter,” Charlie Rose, PBS, Oct. 30, 1996; John Markoff, “Apple
" H9 a8 h/ }5 `7 P6 lComputer Co-Founder Strikes Gold,” New York Times, Nov. 30, 1995. 5 ~6 d% }# Y: a! f" a0 t' Q+ ]4 o
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2 R5 @& ?3 {, J/ y
/ `7 T9 T( U6 C. K- aCHAPTER 23: THE SECOND COMING
0 |# a0 |4 H7 R2 f1 v2 u; @' lThings Fall Apart: Interview with Jean-Louis Gassée. Bart Ziegler, “Industry Has Next9 _ k3 [' j5 N+ c
to No Patience with Jobs’ NeXT,” AP, Aug. 19, 1990; Stross, 226–228; Gary Wolf, “The
' c o( w3 T" p) F0 P# [7 p( UNext Insanely Great Thing,” Wired, Feb. 1996; Anthony Perkins, “Jobs’ Story,” Red% A% Q( `, Y) Y& K5 g& U
Herring, Jan. 1, 1996.
' A) H7 |0 D+ Y% Y) S5 o! V& W5 Y: SApple Falling: Interviews with Steve Jobs, John Sculley, Larry Ellison. Sculley, 248,6 V6 _. u( w' D+ l: N: C t& [
273; Deutschman, 236; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997;
3 M0 e+ L. J2 w# s; w' KAmelio, 190 and preface to the hardback edition; Young and Simon, 213–214; Linzmayer,
6 _. Q1 H$ ^/ H z4 r7 p$ `0 i273–279; Guy Kawasaki, “Steve Jobs to Return as Apple CEO,” Macworld, Nov. 1, 1994.
3 P# K9 b; n: ?& JSlouching toward Cupertino: Interviews with Jon Rubinstein, Steve Jobs, Larry Ellison,0 ~) l) B; X2 }8 u
Avie Tevanian, Fred Anderson, Larry Tesler, Bill Gates, John Lasseter. John Markoff,
, A8 X# M0 L B“Why Apple Sees Next as a Match Made in Heaven,” New York Times, Dec. 23, 1996;
! B8 Y; |# J) H9 jSteve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Rajiv Chandrasekaran, “Steve
$ ?& u- G* c( e$ V" h( ZJobs Returning to Apple,” Washington Post, Dec. 21, 1996; Louise Kehoe, “Apple’s
, j. @8 _" T& _: ~1 |& @6 j6 sProdigal Son Returns,” Financial Times, Dec. 23, 1996; Amelio, 189–201, 238; Carlton,- }" |8 c: A ]; c# ?+ Z
409; Linzmayer, 277; Deutschman, 240.
4 c; e$ P. |/ U# M# p3 y: \! N. C0 J ^6 A# O
CHAPTER 24: THE RESTORATION5 G1 Q0 U% f, M
Hovering Backstage: Interviews with Steve Jobs, Avie Tevanian, Jon Rubinstein, Ed
7 g4 j! R0 E) R- d1 I! bWoolard, Larry Ellison, Fred Anderson, email from Gina Smith. Sheff; Brent Schlender,
# g, K" E+ G, |; A* G4 Z9 q“Something’s Rotten in Cupertino,” Fortune, Mar. 3, 1997; Dan Gillmore, “Apple’s f4 P4 S$ @, }/ e+ I) k6 W4 M
Prospects Better Than Its CEO’s Speech,” San Jose Mercury News, Jan. 13, 1997; Carlton,2 S6 a# d2 Y) N, A. t3 J& }& L
414–416, 425; Malone, 531; Deutschman, 241–245; Amelio, 219, 238–247, 261;
* c* _' `9 X6 F# ]& Q0 Y$ KLinzmayer, 201; Kaitlin Quistgaard, “Apple Spins Off Newton,” Wired.com, May 22, 1997;
, U m; y' l# M# r! k( Z6 gLouise Kehoe, “Doubts Grow about Leadership at Apple,” Financial Times, Feb. 25, 1997;
; L, q; K+ j! w8 P- w+ k9 JDan Gillmore, “Ellison Mulls Apple Bid,” San Jose Mercury News, Mar. 27, 1997;" g# b1 K4 u, q/ H. v; O4 U& p" u" F
Lawrence Fischer, “Oracle Seeks Public Views on Possible Bid for Apple,” New York
) Z0 p+ R$ D+ ^6 d2 [4 P, m/ ETimes, Mar. 28, 1997; Mike Barnicle, “Roadkill on the Info Highway,” Boston Globe, Aug.' \- ^. S/ z3 r3 A5 l/ s
5, 1997.
9 B; {6 q, j* e* NExit, Pursued by a Bear: Interviews with Ed Woolard, Steve Jobs, Mike Markkula, Steve% Y/ m4 F: m- t
Wozniak, Fred Anderson, Larry Ellison, Bill Campbell. Privately printed family memoir by# @1 ^7 H# ?! O- E: @3 n
Ed Woolard (courtesy of Woolard); Amelio, 247, 261, 267; Gary Wolf, “The World
5 T% Y" W) c( ?0 jAccording to Woz,” Wired, Sept. 1998; Peter Burrows and Ronald Grover, “Steve Jobs’7 X* c) u3 C( V4 [/ n ?5 k- |9 u
Magic Kingdom,” Business Week, Feb. 6, 2006; Peter Elkind, “The Trouble with Steve
4 a" a0 T8 |( ~! z( lJobs,” Fortune, Mar. 5, 2008; Arthur Levitt, Take on the Street (Pantheon, 2002), 204–206.) M, q5 m& S8 `3 @( t
Macworld Boston, August 1997: Steve Jobs, Macworld Boston speech, Aug. 6, 1997.
9 N, |! k% q) p5 HThe Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth,
3 h9 j$ B+ k# M0 j! u“Steve’s Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?” Newsweek, Aug. 18,$ `& _9 h' Q" g2 @) o" F. [
1997. Jobs’s cell phone call with Gates was reported by Time photographer Diana Walker,+ s/ L& R7 d% u! P' j
who shot the picture of him crouching onstage that appeared on the Time cover and in the
" m- V V7 F- Fphoto section of this book.
5 D: w! G: w% h- _( m" c& Z" w2 C( M1 S4 T6 U" Y
CHAPTER 25: THINK DIFFERENT 0 @8 }+ E& s# Y: G3 z" }6 m
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3 Z8 n5 C: r: K: h8 v( N6 E: l9 V1 K0 V
Here’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman
) {2 S( q8 }! s" Z9 NPearlstine. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs1 _' E3 j0 v5 ^! d. w9 Z( B
in a Box,” New York, June 17, 2007.) g2 R' Z/ X# n, W' l- O: h% q( Q
iCEO: Interviews with Steve Jobs, Fred Anderson. Video of Sept. 1997 staff meeting; g6 M- ^/ a/ ~: u5 |
(courtesy of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,” New York Times,- q. u! k: Z* _+ R/ R0 n4 f8 g* g
Oct. 10, 1997; Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec.
! h) T! u3 Q3 c* [9 P/ k12, 1997; Carlton, 437.- a2 h7 e3 K/ s( B5 Y
Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak,
' ~9 J! j1 M( a- O3 ]/ A, r“How We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–247, 255; Bill Gates,
7 m i( T3 ]+ p9 L“Licensing of Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate, “How
. K/ Y* B2 f) mJobs Killed Mac Clone Makers,” San Francisco Chronicle, Sept. 6, 1997.
7 n. X( o5 b" f/ Y$ \/ ]) S" LProduct Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs.
- p/ y- |" B% ]8 ]1 {( dDeutschman, 248; Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept.& A: e& E2 h8 D: H3 W( e9 O( v
1997 staff meeting.( |& T+ @( }0 x. r6 n: g5 K" T$ r
; n Y @; s/ X l2 @; a% Z3 HCHAPTER 26: DESIGN PRINCIPLES
?" i2 d7 B& k8 hJony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of
7 |( N4 J' Y, ~: O( g6 \2 MInvention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?”
! b) W2 K; W! N1 hBusiness Week, Sept. 25, 2006; “Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000;# S. @4 B; w) w7 Z
Rob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander% D( B. ]" O1 y2 F' J$ I' E1 s2 X
Kahney, “Design According to Ive,” Wired.com, June 25, 2003.$ e* u% h! @2 Y
Inside the Studio: Interview with Jony Ive. U.S. Patent and Trademark Office, online
4 P; P7 M: E0 r7 P" c) \database, patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,”
( E+ R& e0 |! D7 ~Cult of Mac, July 22, 2009; Harry McCracken, “Patents of Steve Jobs,” Technologizer.com,: H S( Q( a5 V& h
May 28, 2009.
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1 ^! F# V5 N& e7 A. [6 `- E6 KCHAPTER 27: THE iMAC
^+ j! d) Z' z9 \Back to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve" e9 _1 ^9 i, }) K
Jobs, Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the3 O! s! `- m- B' Y0 {
iMac,” Mac Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business
3 T9 p' W" k5 o' g8 @2 J3 w, r. uWeek, Sept. 25, 2006; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander3 h5 l$ G$ R- q4 h) R0 ~$ ]6 A
Kahney, “The Man Who Named the iMac and Wrote Think Different,” Cult of Mac, Nov. 3,
9 p8 m& T$ o& D. x* o3 V5 p( d) ~2009; Levy, The Perfect Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”3 f5 F A6 ~- P. X
Time, Oct. 18, 1999.
( b) ~% g3 ]- i2 B% T: l& \& HThe Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon
& }( e* Z0 x$ F6 v8 T% `Rubinstein. Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz,5 R+ ^- I9 l1 \) X, `/ n& J
“Resurgence of an American Icon,” Forbes, Apr. 14, 2000; Levy, The Perfect Thing, 95.
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$ Y; F. N" j3 E V3 N( y& vCHAPTER 28: CEO6 P* ~. p, p w- S4 |" V9 `
Tim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes,/ i+ O+ G$ _5 W- F+ R& ?8 m! _" N- O
Steve, You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim
6 C1 a8 X! B; m! ?0 iCook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius Y. b6 [+ r/ ]! A( M" c
# @: v7 p- f4 f1 v+ |; \
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. q& y# W2 y- pbehind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,”5 w9 {# \( W! S! g( I
Wall Street Journal, Oct. 16, 2006.9 B1 S. l7 z2 e5 O3 l* n5 F
Mock Turtlenecks and Teamwork: Interviews with Steve Jobs, James Vincent, Jony Ive,
% |1 k, J @8 u lLee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,” Time, Oct.
1 l" J" W% D1 i: [3 b16, 2005; Leander Kahney, “How Apple Got Everything Right by Doing Everything) H* p9 l9 z+ ^# A8 [! n
Wrong,” Wired, Mar. 18, 2008.+ G' W# z, W* N% J" P9 e
From iCEO to CEO: Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple
. Y5 u( K1 {3 `3 R ?proxy statement, Mar. 12, 2001.( x' Y) j1 P! P: e3 P/ l
( E! q+ L( }0 V9 t) kCHAPTER 29: APPLE STORES
7 m$ F2 a' O% Z q G" MThe Customer Experience: Interviews with Steve Jobs, Ron Johnson. Jerry Useem,/ g) F( E, J/ \0 X0 n8 Z, a
“America’s Best Retailer,” Fortune, Mar. 19, 2007; Gary Allen, “Apple Stores,”
7 d0 p9 A1 H/ I4 X6 f! K4 T$ CifoAppleStore.com.9 q. s1 m7 F7 v# h# p' }# q. L
The Prototype: Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler,
8 X( J+ o# d* s3 X# U8 s5 E }Larry Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards, “Sorry, Steve . . . ,”
% v3 E+ n5 ~. B) }- T9 IBusiness Week, May 21, 2001.; z& w; O& t6 i# T7 W! B4 s4 K
Wood, Stone, Steel, Glass: Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office,
0 _9 Q. n+ ?0 q d% E7 e. z( DD478999, Aug. 26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen, “About Me,”
R& l6 \: [& _# l* C: j; nifoapplestore.com.* f8 w+ d9 W# Q& d
6 [; Y9 ~6 h) i9 F! eCHAPTER 30: THE DIGITAL HUB3 j+ F4 y4 w1 y
Connecting the Dots: Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs,9 t: d7 u+ N/ R6 \$ P4 n4 j) t+ E
Macworld keynote address, Jan. 9, 2001.
/ E, r+ y. a; O+ a/ EFireWire: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs,0 X. ?" m$ D: R
Macworld keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,” Time, Jan.1 C5 f, U$ Q3 d( P) o
14, 2002; Mike Evangelist, “Steve Jobs, the Genuine Article,” Writer’s Block Live, Oct. 7,
, b9 K. N9 J3 S2005; Farhad Manjoo, “Invincible Apple,” Fast Company, July 1, 2010; email from Phil
/ A4 Y1 v9 b3 D0 W# }2 }Schiller.1 d, O) d& F h+ [ N
iTunes: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent
1 u' e2 R; P3 K9 R' t3 ^Schlender, “How Big Can Apple Get,” Fortune, Feb. 21, 2005; Bill Kincaid, “The True& R* t- ?4 I: C5 X" ]( i
Story of SoundJam,” http://panic.com/extras/audionstory/popup-sjstory.html; Levy, The" w+ E/ ]* S" K$ @' N" n
Perfect Thing, 49–60; Knopper, 167; Lev Grossman, “How Apple Does It,” Time, Oct. 17,
, ]. k' G, M f* h# ^) O2005; Markoff, xix.
$ j: x+ Z: V7 H+ M6 P- A$ e3 KThe iPod: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve# V# s. e: ~ u6 D: u
Jobs, iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10,
! b3 C( Y& D4 _ f" f& c2000, and June 4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,” IEEE Spectrum,0 X2 N+ R: }% K7 _& s
Sept. 2008; Leander Kahney, “Inside Look at Birth of the iPod,” Wired, July 21, 2004; Tom* X7 a8 K& X" `$ [2 g
Hormby and Dan Knight, “History of the iPod,” Low End Mac, Oct. 14, 2005.3 F/ Z. E% b3 A# C
That’s It! Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve
# F+ {* W6 R1 o9 {9 {6 {- XJobs. Levy, The Perfect Thing, 17, 59–60; Knopper, 169; Leander Kahney, “Straight Dope
( S U+ |/ b! _% U0 Hon the IPod’s Birth,” Wired, Oct. 17, 2006.
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