|
“Macintosh’s Other Designers,” Byte, Aug. 1984; Young, 202, 208–214; “Apple Launches$ {8 m ~; F3 b5 p+ `
a Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.
2 d5 e) d+ z. v4 MTexaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld,
; i8 {1 L, e5 ?Mike Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242.
; \8 [6 t1 N" R8 l& p3 d8 d- e; f5 E
CHAPTER 11: THE REALITY DISTORTION FIELD' C; z! G( q6 k& [1 S4 L4 g
Interviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce
/ R' x1 l8 g$ L g2 R$ THorn, Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have1 b0 C: C/ T4 [+ p+ p2 r
variations. See Hertzfeld, 24, 68, 161.
; k; P) \8 _ ?& Z6 s% x, Q2 O# ]" p4 |, T
CHAPTER 12: THE DESIGN
$ t( x! l' Z! K/ }* u$ E6 cA Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi F6 s; K1 u7 z! H' B( ]- Z
Coleman. Steve Jobs in conversation with Charles Hampden-Turner, International Design
, K, c& S# n. WConference in Aspen, June 15, 1983. (The design conference audiotapes are stored at the' E4 x3 k0 l4 \, s# V: W
Aspen Institute. I want to thank Deborah Murphy for finding them.)
' p& k1 t, z& u7 nLike a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve
[* C1 p5 W e6 s- Q, X' ?Jobs. “The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68;- J$ y) a! u' C# c/ O/ Z* \
Sculley, 157; Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30;/ t( V# h( ~/ i2 D
Jobs, Stanford commencement address; email from Susan Kare; Susan Kare, “World Class8 g' t) Q3 z. a! L: e+ O! d) |
Cities,” in Hertzfeld, 165; Laurence Zuckerman, “The Designer Who Made the Mac" }4 |* x2 S# e5 Z2 D
Smile,” New York Times, Aug. 26, 1996; Susan Kare interview, Sept. 8, 2000, Stanford
. J/ N. h( j: m4 KUniversity Library, Special Collections; Levy, Insanely Great, 156; Hartmut Esslinger, A8 k" w8 k/ U5 J7 |
Fine Line (Jossey-Bass, 2009), 7–9; David Einstein, “Where Success Is by Design,” San
4 v+ C/ T+ }2 m# x4 nFrancisco Chronicle, Oct. 6, 1995; Sheff.% `. E4 \' M( e! d! x- R; `7 N1 a
9 ?) J+ H4 S& S3 e- f
CHAPTER 13: BUILDING THE MAC
/ w3 k) S: I- c }# F7 V& ~Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld,- f/ S ~5 [6 U; u, M% `+ A9 [# W: W
71–73; Wall Street Journal advertisement, Aug. 24, 1981.8 {1 f8 W9 A8 ~# [$ g4 M: I! g( U
End-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs,
( x* S. X$ }& W9 w9 v+ Q j: kthe iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch% r, J9 u! e+ k/ e
(Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982: Q4 [- W( T; u
(courtesy of Mike Murray).2 k, q6 |3 A {8 S$ o& O1 p
Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The
" P8 d8 |) |6 \# s+ ?0 x' a' dComputer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,” Time, Jan. 3, 1983;& x$ A1 f [/ Q2 F: i/ s# `
Moritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,”/ X4 @3 F' P. K, H: `5 H) v1 j
Fortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.
# c2 W/ [6 H6 ^) J: i$ q- ]Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur z: @% W: d+ G" a5 I: r0 T
Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76,) D, H; Q0 _4 j, f5 d
135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview,
0 C2 p H4 l9 }* ] e1 mSept. 8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple
, y: _( D( c0 w& Q6 KComputer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
& P4 K4 {! z, `& D; G+ N4 W( x0 N! t! q6 s, g
CHAPTER 14: ENTER SCULLEY g- k# Y* g' K
$ |* V* l2 ~, S8 ^ ?+ ]; i
}% }9 \6 |$ {4 ]
7 f0 h: `6 G' d6 P1 ?3 V1 k* V5 R2 u4 {0 Z
8 g3 U E- ?4 T6 _# e6 l$ H |( Z: l7 m, b. U! E H v; u* Z
! C: ~8 E% j9 I
, u% ~. |( D/ H5 {7 U& w2 C: Q8 Z) u& o$ r' n; U
The Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–
7 M6 o0 p; y7 {5 q2 T75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff,7 S9 m4 @4 h; V) H' `( a$ V
Mar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.3 I7 l8 I0 J# `3 S. S
The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley,$ A5 j% P! [0 O! S( d5 n9 N% A
127–130, 154–155, 168, 179; Hertzfeld, 195.
$ d4 F$ {1 Q3 x3 j3 n! N1 S/ P h7 g" Q9 Q9 ~% E
CHAPTER 15: THE LAUNCH
% b- m6 P8 T9 sReal Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales
8 I3 d# ]: @; x1 Q8 c% p% j' fconference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” Business Week,
9 k" M6 v" Z" p* BOct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,- I4 J! Z/ C* V, V
327–328.
- L( ~2 i0 G! G& }# n7 rThe “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill2 ]: |5 Z" n4 D! [' W/ ?
Campbell, Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004;5 w* ^4 w/ L( o! q2 ~5 Y
Linzmayer, 109–114; Sculley, 176.. C& T" O: v: p5 c/ u2 J
Publicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,”& h. Y# {5 H' F: L
Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.. g7 b1 h0 a9 H- l+ P0 X) }
January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of. t" C' o$ l \1 g w
Jan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William
- y3 N# h L8 EHawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989.! M8 x! G; w( U5 F
& F% N5 t+ `5 j3 s
CHAPTER 16: GATES AND JOBS0 h) Z* l# z( n6 w9 b5 o
The Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn.
9 T: ?/ C! I+ K! _4 THertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of
: V5 j/ V$ H. ^* @( _the Nerds, PBS, part 3; Rusty Weston, “Partners and Adversaries,” MacWeek, Mar. 14,4 P/ K" A/ H4 U/ l1 a
1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All
6 r8 F& }9 B) E: a' jThings Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve& _ T+ _: y6 R8 o" \2 `+ M
Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?”) a6 X8 u: b. C9 A( _! T
Newsweek, Aug. 18, 1997.
/ ?( P# S, Y# L7 DThe Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193;
5 ]3 Q' b* ~" V5 \ D- z DMichael Schrage, “IBM Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph% k+ B# P7 B& t" d6 B/ I2 u
of the Nerds, PBS, part 3.
( N' a2 _) N y, w/ ^" u) ?
6 {- D+ A1 T: h# A$ pCHAPTER 17: ICARUS& {, ?. d, t; s }7 Z6 |$ `
Flying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld,
$ z% x3 ~/ ?. O8 MAlain Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock,
+ d S' S- d$ C! V" f, e! O2 xJohn Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George: E1 u/ v+ O8 R/ a
Gendron and Bo Burlingham, “Entrepreneur of the Decade,” Inc., Apr. 1, 1989.
# c" ]5 e, q& W! Y7 zFalling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman,
. j& J2 i' y; m+ Q* vAndrea Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192;' c: Q2 E# j+ b) u* [5 [
Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233;& U. W5 @' u( ]$ G
Felix Kessler, “Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.
4 U+ z* p+ i9 s7 R7 ^2 [% f* M" V+ kThirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman,
! y D% U3 z7 HElizabeth Holmes, Steve Wozniak, Don Valentine. Sheff. & Q) i* L& E6 s T6 c) V& I2 _
9 F$ A e$ V& p6 F$ X& l$ A
+ ?3 y8 {8 h6 a8 B- M9 ~, V s% Z0 Y7 E# ]9 Z4 F
& {* S- I% {) Y2 ?7 }
6 C0 _2 ~' B8 I0 S, d
: b) x; n2 q4 ?* i7 E6 z- j$ X. o: h! S6 J$ [
8 U5 J* d: G' S
6 y$ I$ d6 c( \0 r; [' v9 V2 q
Exodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253,4 d/ r$ Z ?/ ?
263–264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head,: Q$ j' P% Y5 u& ^# A3 Q0 _1 m
Jobs, Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985.
/ w1 W- W8 o, pShowdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike* p4 I+ X3 q* J# ]( L, X8 ] w
Murray. Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242,& H/ ~+ k, O9 q( @3 D0 I
254–255; Mike Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients,
5 m% ~" O6 t! |6 @9 C# SMar. 7, 1985 (courtesy of Mike Murray).
! k( N) Q( ^$ P4 [+ z' x) KPlotting a Coup: Interviews with Steve Jobs, John Sculley. Rose, 266–275; Sculley, ix–$ c. m8 n) G& b9 h- X: P6 ]
x, 245–246; Young, 388–396; Elliot, 112.$ Y% p: W% t! H4 k. e
Seven Days in May: Interviews with Jean-Louis Gassée, Steve Jobs, Bill Campbell, Al1 X4 k. X; r5 q% a4 I+ Z4 q: U
Eisenstat, John Sculley, Mike Murray, Mike Markkula, Debi Coleman. Bro Uttal, “Behind
8 S& g4 `$ B& M }& n$ r5 y1 |' wthe Fall of Steve Jobs,” Fortune, Aug. 5, 1985; Sculley, 249–260; Rose, 275–290; Young,1 M# Z+ ~5 d8 [: H
396–404.+ v! }* z/ [$ Y6 E. ^2 ~, c( c
Like a Rolling Stone: Interviews with Mike Murray, Mike Markkula, Steve Jobs, John
, j5 [. T8 U+ ]7 h# _* }Sculley, Bob Metcalfe, George Riley, Andy Hertzfeld, Tina Redse, Mike Merin, Al
( y, P8 v+ [# r3 N+ r% ]7 BEisenstat, Arthur Rock. Tina Redse email to Steve Jobs, July 20, 2010; “No Job for Jobs,”
3 Q' i; q8 D, X7 YAP, July 26, 1985; “Jobs Talks about His Rise and Fall,” Newsweek, Sept. 30, 1985;& _0 G2 B' _ N; }" k7 L
Hertzfeld, 269–271; Young, 387, 403–405; Young and Simon, 116; Rose, 288–292;
' w v) U" q$ y5 C& O# {7 {Sculley, 242–245, 286–287; letter from Al Eisenstat to Arthur Hartman, July 23, 1985
$ o ^- r" t- `- i: b5 v(courtesy of Al Eisenstat).
2 a4 I6 T8 H! l5 j) i
( k6 L6 i$ P. h- ECHAPTER 18: NeXT
- S; D3 ^. q; Y2 ^8 P' i. Z" IThe Pirates Abandon Ship: Interviews with Dan’l Lewin, Steve Jobs, Bill Campbell,; r. a, E5 }2 I8 J$ c" n
Arthur Rock, Mike Markkula, John Sculley, Andrea Cunningham, Joanna Hoffman.
6 D" d+ e- ?5 L7 L* x& pPatricia Bellew Gray and Michael Miller, “Apple Chairman Jobs Resigns,” Wall Street
9 f F3 R7 W! B; CJournal, Sept. 18, 1985; Gerald Lubenow and Michael Rogers, “Jobs Talks about His Rise
! ?; a. q* k( J$ I6 {/ F: l; [' xand Fall,” Newsweek, Sept. 30, 1985; Bro Uttal, “The Adventures of Steve Jobs,” Fortune,0 O0 f( h0 Y) o2 l8 \5 L; b
Oct. 14, 1985; Susan Kerr, “Jobs Resigns,” Computer Systems News, Sept. 23, 1985;. l9 `9 b9 O7 i, z& j& W
“Shaken to the Very Core,” Time, Sept. 30, 1985; John Eckhouse, “Apple Board Fuming at
' G6 {. `+ J# f1 z6 I/ xSteve Jobs,” San Francisco Chronicle, Sept. 17, 1985; Hertzfeld, 132–133; Sculley, 313–
0 f( B# J: [+ x( V- N317; Young, 415–416; Young and Simon, 127; Rose, 307–319; Stross, 73; Deutschman, 36;6 L1 h8 e+ ^3 u6 ~
Complaint for Breaches of Fiduciary Obligations, Apple Computer v. Steven P. Jobs and
0 v3 S9 ^% a9 H2 m x# ]Richard A. Page, Superior Court of California, Santa Clara County, Sept. 23, 1985; Patricia& b# f) m. p0 b( Q0 }% S) ]
Bellew Gray, “Jobs Asserts Apple Undermined Efforts to Settle Dispute,” Wall Street. ?' ^; u7 o0 v& } G9 V
Journal, Sept. 25, 1985.- l L, T% D, ?2 c/ ?0 Y
To Be on Your Own: Interviews with Arthur Rock, Susan Kare, Steve Jobs, Al Eisenstat.
$ H( l+ c) G- v7 N0 F6 H. L$ B- ?“Logo for Jobs’ New Firm,” San Francisco Chronicle, June 19, 1986; Phil Patton, “Steve9 T5 Q* h2 y2 S* \3 A
Jobs: Out for Revenge,” New York Times, Aug. 6, 1989; Paul Rand, NeXT Logo5 x6 p" y7 U; \# x; T; @6 R; I4 i
presentation, 1985; Doug Evans and Allan Pottasch, video interview with Steve Jobs on
$ E3 t" `3 W- f. D4 Q0 \Paul Rand, 1993; Steve Jobs to Al Eisenstat, Nov. 4, 1985; Eisenstat to Jobs, Nov. 8, 1985;7 H. s8 s9 s- p
Agreement between Apple Computer Inc. and Steven P. Jobs, and Request for Dismissal of
9 E' S# _1 V2 P4 ~4 T8 U5 g1 A4 gLawsuit without Prejudice, filed in the Superior Court of California, Santa Clara County,, `% N; i- `% ~+ ?1 u- k5 ^7 o Y
Jan. 17, 1986; Deutschman, 47, 43; Stross, 76, 118–120, 245; Kunkel, 58–63; “Can He Do
. i& m# R( J* P* [# K9 Q0 f% @% H, v! D" a# |' V
E2 V/ M& ~7 x8 t
$ j% V; j% I3 z3 v! e# A( Q; Z
; B3 ]; I( ^3 l' L' s" Z
N" i, }5 U/ k- h
. G& h$ l' }4 v2 C+ B* n4 D
! J% e: P: Y9 W/ Z% `% d, ^
& s6 q# v2 h7 \' |1 B& t, k0 W8 z( l) `% R# X4 N+ o: a' c
It Again?” Business Week, Oct. 24, 1988; Joe Nocera, “The Second Coming of Steve Jobs,”
$ q1 p+ y7 H+ rEsquire, Dec. 1986, reprinted in Good Guys and Bad Guys (Portfolio, 2008), 49; Brenton8 U( o/ \. m5 U9 ~
Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989.
; k5 n( U P- N U0 ^The Computer: Interviews with Mitch Kapor, Michael Hawley, Steve Jobs. Peter k( z5 S/ b; t$ ?+ O) e
Denning and Karen Frenkle, “A Conversation with Steve Jobs,” Communications of the
# u% u+ _0 B& _$ t) xAssociation for Computer Machinery, Apr. 1, 1989; John Eckhouse, “Steve Jobs Shows Off( m1 C, j7 q; z! P
Ultra-Robotic Assembly Line,” San Francisco Chronicle, June 13, 1989; Stross, 122–125;
n; y( ]9 j3 z) kDeutschman, 60–63; Young, 425; Katie Hafner, “Can He Do It Again?” Business Week,# ~# s* j! t7 u* h
Oct. 24, 1988; The Entrepreneurs, PBS, Nov. 5, 1986, directed by John Nathan.
- `: f4 j5 H! [2 \/ h' yPerot to the Rescue: Stross, 102–112; “Perot and Jobs,” Newsweek, Feb. 9, 1987;+ t% p( c- m8 C3 ?. P3 U; X, g
Andrew Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Katie
- a4 K4 `' B7 K' {9 JHafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Pat Steger, “A Gem of an
, a9 V/ r' v/ `2 NEvening with King Juan Carlos,” San Francisco Chronicle, Oct. 5, 1987; David Remnick,+ {- Z. V6 X5 E& K* p. j
“How a Texas Playboy Became a Billionaire,” Washington Post, May 20, 1987.
$ Y2 U8 P% t% t) W+ Y& l* gGates and NeXT: Interviews with Bill Gates, Adele Goldberg, Steve Jobs. Brit Hume,4 f% x2 u* X' S' |5 D1 L
“Steve Jobs Pulls Ahead,” Washington Post, Oct. 31, 1988; Brent Schlender, “How Steve
; R% Y9 L; ~8 K8 a, W- a$ rJobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Stross, 14; Linzmayer, 209; “William
1 a/ B J+ l# V' BGates Talks,” Washington Post, Dec. 30, 1990; Katie Hafner, “Can He Do It Again?”& R& H0 i) V' k' S& z6 T
Business Week, Oct. 24, 1988; John Thompson, “Gates, Jobs Swap Barbs,” Computer' \& n; s) T6 m0 y6 q. I3 u+ u4 v4 m
System News, Nov. 27, 1989.4 `& G) d9 _# D% I) l% D
IBM: Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989;! \4 X$ W! e& R1 `* W
Phil Patton, “Out for Revenge,” New York Times, Aug. 6, 1989; Stross, 140–142;# Q; _" i7 H- r( {
Deutschman, 133.
" r0 j& [7 d; g9 `6 {' _( B/ aThe Launch, October 1988: Stross, 166–186; Wes Smith, “Jobs Has Returned,” Chicago
( G1 |( c& C: f6 |- t( iTribune, Nov. 13, 1988; Andrew Pollack, “NeXT Produces a Gala,” New York Times, Oct.
* w$ [% \% P5 k10, 1988; Brenton Schlender, “Next Project,” Wall Street Journal, Oct. 13, 1988; Katie! n, @' ~3 T4 } N
Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Deutschman, 128; “Steve
, I% m- Z6 D/ x, PJobs Comes Back,” Newsweek, Oct. 24, 1988; “The NeXT Generation,” San Jose Mercury. ^" m' ?% L* W; Q0 X# t( N- f( |2 i5 O
News, Oct. 10, 1988.( C0 ^( e' ~6 G! A( T: {# A5 ^+ n7 I
$ B; x" ]: w( W" y; gCHAPTER 19: PIXAR
i4 G5 v1 c# Y8 V1 E' }Lucasfilm’s Computer Division: Interviews with Ed Catmull, Alvy Ray Smith, Steve
! g2 U4 z( s$ m8 T; F8 |2 O+ `9 @7 FJobs, Pam Kerwin, Michael Eisner. Price, 71–74, 89–101; Paik, 53–57, 226; Young and g+ I8 K( K5 |0 R+ E: }
Simon, 169; Deutschman, 115.
# Q( V2 E6 a# ^! ?! _9 TAnimation: Interviews with John Lasseter, Steve Jobs. Paik, 28–44; Price, 45–56.
$ ?/ X! J7 |2 ?7 W- {Tin Toy: Interviews with Pam Kerwin, Alvy Ray Smith, John Lasseter, Ed Catmull, Steve! F9 ~& {3 {' s% W7 e: u
Jobs, Jeffrey Katzenberg, Michael Eisner, Andy Grove. Steve Jobs email to Albert Yu, Sept." N3 x L. \# M& h
23, 1995; Albert Yu to Steve Jobs, Sept. 25, 1995; Steve Jobs to Andy Grove, Sept. 25,
m; v! F |8 w1 ?& z1995; Andy Grove to Steve Jobs, Sept. 26, 1995; Steve Jobs to Andy Grove, Oct. 1, 1995;6 J9 h5 }- h) o( P, w7 Q8 \" t
Price, 104–114; Young and Simon, 166.$ l8 C) K: ~1 D+ k. |1 B, `
+ t0 V I9 |% h. p) }
CHAPTER 20: A REGULAR GUY 7 Z$ ~+ x9 s) n/ A2 P' a. c- G6 G* d& M
; q& n, S: B- Q8 S8 ]- S' i$ p6 ~
! e) N) c1 A" a" j
3 a' G: s' G7 E# L. f0 A' }
% A! E4 x0 ?; U" J7 J' N$ p* O, X5 H. A8 y
! q" i) W* c. g' \. L% ~9 \0 X( C- r* a
: C# p# x( r+ y' N
: y& `# J; Q% D" C" S+ MJoan Baez: Interviews with Joan Baez, Steve Jobs, Joanna Hoffman, Debi Coleman,7 S# b6 ]- j$ I4 [0 w" J
Andy Hertzfeld. Joan Baez, And a Voice to Sing With (Summit, 1989), 144, 380.
; O0 s! |$ J- i6 }% s+ [: r+ [5 ]Finding Joanne and Mona: Interviews with Steve Jobs, Mona Simpson.
$ k9 G% M6 s/ ]' cThe Lost Father: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Ken2 J3 G5 G" d3 l2 e! I x
Auletta, Nick Pileggi.( s# G8 _/ z/ Y) f" y) g9 [
Lisa: Interviews with Chrisann Brennan, Avie Tevanian, Joanna Hoffman, Andy
. j( `4 `2 t5 x) ^# RHertzfeld. Lisa Brennan-Jobs, “Confessions of a Lapsed Vegetarian,” Southwest Review,4 w& F& e' G- R& c
2008; Young, 224; Deutschman, 76.0 J$ Z! Q: p, Z) J" A( J
The Romantic: Interviews with Jennifer Egan, Tina Redse, Steve Jobs, Andy Hertzfeld,; e0 ]2 v% I% f8 M; x5 ^6 e
Joanna Hoffman. Deutschman, 73, 138. Mona Simpson’s A Regular Guy is a novel loosely
5 t3 } o. {1 U% |# m! B" Zbased on the relationship between Jobs, Lisa and Chrisann Brennan, and Tina Redse, who X1 {) c3 M! X' _
is the basis for the character named Olivia.
$ G6 e$ T* O" W8 b6 y2 S* i# R4 g& i1 f' k1 C- Q, s
CHAPTER 21: FAMILY MAN
$ R+ ]5 j+ S( f% h; iLaurene Powell: Interviews with Laurene Powell, Steve Jobs, Kathryn Smith, Avie
% `7 D9 M/ [# S3 l JTevanian, Andy Hertzfeld, Marjorie Powell Barden.
6 Z; U* k$ V' p) n+ n( Q# t: ~The Wedding, March 18, 1991: Interviews with Steve Jobs, Laurene Powell, Andy
! d$ D! Q$ {3 r j7 \Hertzfeld, Joanna Hoffman, Avie Tevanian, Mona Simpson. Simpson, A Regular Guy, 357.
4 D r- `" _& I* Q6 C7 U$ b0 J: t( q+ gA Family Home: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld. David
+ w8 d! A' e( R, y5 ]" {" AWeinstein, “Taking Whimsy Seriously,” San Francisco Chronicle, Sept. 13, 2003; Gary. b1 x7 Q/ J( |8 }$ h8 A
Wolfe, “Steve Jobs,” Wired, Feb. 1996; “Former Apple Designer Charged with Harassing
! W& j& |9 \: I3 U! rSteve Jobs,” AP, June 8, 1993.
1 S! ~4 [( F3 }/ I$ W. XLisa Moves In: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Andy4 {$ q- o2 B1 s/ I7 z
Hertzfeld. Lisa Brennan-Jobs, “Driving Jane,” Harvard Advocate, Spring 1999; Simpson,
; u D, B% w9 J, d1 a% _1 QA Regular Guy, 251; email from Chrisann Brennan, Jan. 19, 2011; Bill Workman, “Palo
' f- y* o5 V$ f& y9 r' KAlto High School’s Student Scoop,” San Francisco Chronicle, Mar. 16, 1996; Lisa
8 ~5 e8 g3 H/ V: x0 x5 e' G3 VBrennan-Jobs, “Waterloo,” Massachusetts Review, Spring 2006; Deutschman, 258;9 O: x% i9 G5 H
Chrisann Brennan website, chrysanthemum.com; Steve Lohr, “Creating Jobs,” New York
0 \: k$ J9 k @" gTimes, Jan. 12, 1997.) \, [9 O; F' d
Children: Interviews with Steve Jobs, Laurene Powell.
+ f: a5 ~* d2 _3 r
) n' h% ~8 f( N8 K" b/ FCHAPTER 22: TOY STORY5 R, ~" e( n0 u& B
Jeffrey Katzenberg: Interviews with John Lasseter, Ed Catmull, Jeffrey Katzenberg, Alvy+ d5 r" o4 d4 o: S
Ray Smith, Steve Jobs. Price, 84–85, 119–124; Paik, 71, 90; Robert Murphy, “John Cooley
) |! U, Z- G# O- NLooks at Pixar’s Creative Process,” Silicon Prairie News, Oct. 6, 2010." l' w6 k/ R7 [& s
Cut! Interviews with Steve Jobs, Jeffrey Katzenberg, Ed Catmull, Larry Ellison. Paik, \- ?* O. H( v
90; Deutschman, 194–198; “Toy Story: The Inside Buzz,” Entertainment Weekly, Dec. 8,( c* O4 I+ O) y8 A& d
1995.
2 t3 U! G+ C* F7 x `To Infinity! Interviews with Steve Jobs, Michael Eisner. Janet Maslin, “There’s a New$ ^! W8 j% ` N( w! Q/ K
Toy in the House. Uh-Oh,” New York Times, Nov. 22, 1995; “A Conversation with Steve
) d x3 }5 H+ C7 |Jobs and John Lasseter,” Charlie Rose, PBS, Oct. 30, 1996; John Markoff, “Apple
9 e3 j; K' M# TComputer Co-Founder Strikes Gold,” New York Times, Nov. 30, 1995.
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CHAPTER 23: THE SECOND COMING! ^* D V! k# W, }, e: ?
Things Fall Apart: Interview with Jean-Louis Gassée. Bart Ziegler, “Industry Has Next
9 ]# ]1 Y0 e7 Z" l& Zto No Patience with Jobs’ NeXT,” AP, Aug. 19, 1990; Stross, 226–228; Gary Wolf, “The4 n. L8 P. n9 @0 V+ u9 P8 Z/ x2 L
Next Insanely Great Thing,” Wired, Feb. 1996; Anthony Perkins, “Jobs’ Story,” Red
% N# w/ j+ K9 }# r& dHerring, Jan. 1, 1996.
. _- c: _4 \, r" `! r" l; s5 JApple Falling: Interviews with Steve Jobs, John Sculley, Larry Ellison. Sculley, 248,
( n! q3 ?: i" M273; Deutschman, 236; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997;
! u! m( o$ V1 p0 x r& A, P* F; mAmelio, 190 and preface to the hardback edition; Young and Simon, 213–214; Linzmayer,+ N( Q2 }9 T/ f" v& [1 Y5 w
273–279; Guy Kawasaki, “Steve Jobs to Return as Apple CEO,” Macworld, Nov. 1, 1994.7 q9 ?% Z3 a: f5 S/ K
Slouching toward Cupertino: Interviews with Jon Rubinstein, Steve Jobs, Larry Ellison,
0 Y( E/ i! i. G7 sAvie Tevanian, Fred Anderson, Larry Tesler, Bill Gates, John Lasseter. John Markoff,/ {, N4 o. T0 {7 J0 W
“Why Apple Sees Next as a Match Made in Heaven,” New York Times, Dec. 23, 1996;
/ Z0 \" j% @* GSteve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Rajiv Chandrasekaran, “Steve$ Q1 L ^1 S2 D1 N; y
Jobs Returning to Apple,” Washington Post, Dec. 21, 1996; Louise Kehoe, “Apple’s! J7 Z( I; v$ J8 l H
Prodigal Son Returns,” Financial Times, Dec. 23, 1996; Amelio, 189–201, 238; Carlton,
/ P0 z9 C4 y1 N0 `; y! r" f409; Linzmayer, 277; Deutschman, 240." _6 w9 ~+ |+ O" P# R
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CHAPTER 24: THE RESTORATION2 u9 v: d f) ~
Hovering Backstage: Interviews with Steve Jobs, Avie Tevanian, Jon Rubinstein, Ed
0 j( L5 y& E: O- ?7 kWoolard, Larry Ellison, Fred Anderson, email from Gina Smith. Sheff; Brent Schlender,- B; |3 w4 i1 B2 I" F; |
“Something’s Rotten in Cupertino,” Fortune, Mar. 3, 1997; Dan Gillmore, “Apple’s, u% m: }. ]' x
Prospects Better Than Its CEO’s Speech,” San Jose Mercury News, Jan. 13, 1997; Carlton,
5 h, S9 ?; A3 U414–416, 425; Malone, 531; Deutschman, 241–245; Amelio, 219, 238–247, 261;: k" c! d8 ]4 }0 U7 M8 @6 n
Linzmayer, 201; Kaitlin Quistgaard, “Apple Spins Off Newton,” Wired.com, May 22, 1997;
" {0 i3 @$ t% S1 S7 S/ _0 @5 O- S' ?Louise Kehoe, “Doubts Grow about Leadership at Apple,” Financial Times, Feb. 25, 1997;; x0 L, w% W L
Dan Gillmore, “Ellison Mulls Apple Bid,” San Jose Mercury News, Mar. 27, 1997;$ Y0 I. e) |- F! n$ A2 ^ a2 d `
Lawrence Fischer, “Oracle Seeks Public Views on Possible Bid for Apple,” New York T+ |: U- c/ [' m; ]# g; C" K5 e3 ]% {
Times, Mar. 28, 1997; Mike Barnicle, “Roadkill on the Info Highway,” Boston Globe, Aug.( P7 r% w$ c/ V( O P& i" L7 L
5, 1997.6 X6 `. P+ L1 l" m1 H2 L% c
Exit, Pursued by a Bear: Interviews with Ed Woolard, Steve Jobs, Mike Markkula, Steve
$ W5 d9 g; o+ J6 bWozniak, Fred Anderson, Larry Ellison, Bill Campbell. Privately printed family memoir by% T1 v4 ] a( M3 D
Ed Woolard (courtesy of Woolard); Amelio, 247, 261, 267; Gary Wolf, “The World! J f6 h8 r8 y; h
According to Woz,” Wired, Sept. 1998; Peter Burrows and Ronald Grover, “Steve Jobs’
7 Y: f/ S$ ?6 Q& p7 ~Magic Kingdom,” Business Week, Feb. 6, 2006; Peter Elkind, “The Trouble with Steve) M0 z! Z4 P/ N* M9 j( w9 L
Jobs,” Fortune, Mar. 5, 2008; Arthur Levitt, Take on the Street (Pantheon, 2002), 204–206.- G6 q. E) w' O* g, \8 O9 w
Macworld Boston, August 1997: Steve Jobs, Macworld Boston speech, Aug. 6, 1997.1 ?8 T* f. R0 {, G: a z# u* G
The Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth,
5 P: v: Q2 K" o) ?" n. J5 l“Steve’s Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?” Newsweek, Aug. 18,
5 F. D3 P8 g( x2 r5 p1997. Jobs’s cell phone call with Gates was reported by Time photographer Diana Walker,
* j% G) L2 j9 w) H9 i( m* p' Fwho shot the picture of him crouching onstage that appeared on the Time cover and in the
; H- w/ }4 D0 C6 ~# [- Vphoto section of this book.: W8 e5 g& m0 m
5 x9 @$ B/ z+ ^/ X8 k: i( R: T
CHAPTER 25: THINK DIFFERENT
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) a+ D0 U/ o; I1 e5 ^% @Here’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman
: x/ ~0 m9 f2 t. K6 ?Pearlstine. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs
! H( c7 L E @: d F2 Xin a Box,” New York, June 17, 2007.
1 ]& X. r& b t* ?5 RiCEO: Interviews with Steve Jobs, Fred Anderson. Video of Sept. 1997 staff meeting
$ I2 K1 \1 n" V X5 b(courtesy of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,” New York Times,, [- v0 F2 z$ O
Oct. 10, 1997; Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec.
$ v: L5 u8 P' I% c" n12, 1997; Carlton, 437.
# v% f& D) e, \1 a% l. l, t: ~Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak,/ ^1 Q8 X2 \ Q7 {0 x0 R2 _
“How We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–247, 255; Bill Gates,
6 }3 q0 r9 c5 W+ ^9 ?- n+ s“Licensing of Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate, “How
; S- c9 ]* d$ u$ {$ y: qJobs Killed Mac Clone Makers,” San Francisco Chronicle, Sept. 6, 1997. c4 e" D/ ^/ y$ \3 g5 _5 a
Product Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs.8 h! h# k/ Y& N. w6 ?
Deutschman, 248; Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept.$ G' ?$ |# L% F' o* p# ?4 q7 g0 u9 _) K
1997 staff meeting.! w! O! p, T/ z; E* {" {
9 Q: L+ V, u/ w: M
CHAPTER 26: DESIGN PRINCIPLES
1 _ K4 B1 ?" n# o: o- C9 O% \/ EJony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of
8 E; e7 g8 D4 g# XInvention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?”: K9 v# E6 {$ T3 c" _
Business Week, Sept. 25, 2006; “Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000;
. I4 M! c" N$ n2 c& ~. `Rob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander& e* L0 f6 I+ y0 M- H5 s) r: W
Kahney, “Design According to Ive,” Wired.com, June 25, 2003.0 J A n8 F* N
Inside the Studio: Interview with Jony Ive. U.S. Patent and Trademark Office, online
- }7 d! E) i# v+ D1 J% `" `* p1 j) mdatabase, patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,”: B! C/ b( L& W: a" ?
Cult of Mac, July 22, 2009; Harry McCracken, “Patents of Steve Jobs,” Technologizer.com,
& h, w) `6 O& X2 L# WMay 28, 2009.
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6 n" l2 r) e+ h2 jCHAPTER 27: THE iMAC( x6 w8 g' z. W% H8 @- _
Back to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve
1 B8 Q9 Y4 F0 W2 X6 ZJobs, Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the
2 ` n! V$ I2 m. A2 D1 B' qiMac,” Mac Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business& Z4 X7 ?9 P. \( D
Week, Sept. 25, 2006; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander8 G# q4 [8 N' m; k% H1 U( J0 L
Kahney, “The Man Who Named the iMac and Wrote Think Different,” Cult of Mac, Nov. 3, S4 e: ~/ j& p) R: F& K6 f# @
2009; Levy, The Perfect Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”+ B G; T. f. B# H7 p
Time, Oct. 18, 1999.% ~$ O* a; _. i% R8 B' x3 w
The Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon2 d4 M% \! h( [# N0 J
Rubinstein. Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz,3 j. B* w& T( H, l# t$ t
“Resurgence of an American Icon,” Forbes, Apr. 14, 2000; Levy, The Perfect Thing, 95.0 V: i- m& K- l2 }/ n) l, b. P
/ E6 @+ J5 ~# A8 KCHAPTER 28: CEO
' e, a! t6 g5 |$ U4 RTim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes,3 o2 m$ A% d* j3 o/ Y' X% h" J$ }
Steve, You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim
' L" ]5 d, J& E$ c# w* RCook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius
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! K& V4 T+ @# `, v: i5 y$ f1 I8 Zbehind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,”
. X( X/ k. H. E' HWall Street Journal, Oct. 16, 2006.
3 o3 x7 D: `7 x* j7 C/ h4 w: t1 EMock Turtlenecks and Teamwork: Interviews with Steve Jobs, James Vincent, Jony Ive,
+ D* W, ^. E( \" p/ c$ TLee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,” Time, Oct.4 t" o" ]- q1 B8 [3 ^9 t
16, 2005; Leander Kahney, “How Apple Got Everything Right by Doing Everything# C! L3 H; z6 e1 {; u
Wrong,” Wired, Mar. 18, 2008.- \, D5 Z! ]5 n( ?5 _
From iCEO to CEO: Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple
! h) Y# d) z9 W/ q- vproxy statement, Mar. 12, 2001.8 _% a2 P" m4 l# r4 V+ R
5 h& L" Z, r) P* n' D1 s* [CHAPTER 29: APPLE STORES F4 w2 Q0 | M5 C4 E
The Customer Experience: Interviews with Steve Jobs, Ron Johnson. Jerry Useem,! n5 W$ @9 O( m& k8 X/ I; V) K
“America’s Best Retailer,” Fortune, Mar. 19, 2007; Gary Allen, “Apple Stores,”' `. [! K! W( s& |
ifoAppleStore.com.
7 ~. _* K0 M/ wThe Prototype: Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler,% f. `2 [5 Y! f% s: R# C; P
Larry Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards, “Sorry, Steve . . . ,”) A# l# r3 j( i2 _$ U
Business Week, May 21, 2001.* d1 A( g* r F0 H3 C; ^) s
Wood, Stone, Steel, Glass: Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office,
$ d- }1 c: M7 u% g, MD478999, Aug. 26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen, “About Me,”
j3 Y4 P+ R: R% ?6 Iifoapplestore.com.$ E7 }, ^& Z2 u- O4 J% h9 B' c
$ |& i6 }# J9 r' _+ s' yCHAPTER 30: THE DIGITAL HUB
/ @# |/ m$ j1 C2 c2 w4 GConnecting the Dots: Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs,
1 E0 b% Y3 C$ d, _Macworld keynote address, Jan. 9, 2001.; Y4 x* }" l. \8 }" d
FireWire: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs,
5 z+ d" W3 N- Y: U3 |8 p6 ~Macworld keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,” Time, Jan.
! [ Y" \" z- C5 O" r# q3 N/ ]14, 2002; Mike Evangelist, “Steve Jobs, the Genuine Article,” Writer’s Block Live, Oct. 7,& k% l4 z( f! T0 E
2005; Farhad Manjoo, “Invincible Apple,” Fast Company, July 1, 2010; email from Phil
# e: \9 B; W# M1 k5 QSchiller.; {) S( Q( ]! k4 K
iTunes: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent7 j, _* F* p. N% @8 V! d) c* b( a% R" E
Schlender, “How Big Can Apple Get,” Fortune, Feb. 21, 2005; Bill Kincaid, “The True
$ O" U9 K0 P- }, V$ T, r5 FStory of SoundJam,” http://panic.com/extras/audionstory/popup-sjstory.html; Levy, The5 d6 V( [9 Z$ u: g
Perfect Thing, 49–60; Knopper, 167; Lev Grossman, “How Apple Does It,” Time, Oct. 17,
1 p W% } o$ b( X2005; Markoff, xix.% ?; ~+ A( ~8 U5 y
The iPod: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve! i& A6 D3 W% X7 u
Jobs, iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10,
; C. Q" G# L M) z! ?- [+ v1 K2000, and June 4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,” IEEE Spectrum,, f% }( a3 ^8 |1 }
Sept. 2008; Leander Kahney, “Inside Look at Birth of the iPod,” Wired, July 21, 2004; Tom
6 ]5 Q6 d* R9 }+ {6 F ?Hormby and Dan Knight, “History of the iPod,” Low End Mac, Oct. 14, 2005.
2 O3 I" L: S9 n4 J" Z9 T2 yThat’s It! Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve, I/ s" s! e8 M! o" W0 v3 \
Jobs. Levy, The Perfect Thing, 17, 59–60; Knopper, 169; Leander Kahney, “Straight Dope
0 ?/ I* X( w" y% A3 }on the IPod’s Birth,” Wired, Oct. 17, 2006. ; F F9 d! t( F J
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